Ram Logo and Brand Identity

FCA US LLC

The Ram emblem uses a powerful ram-head form to project strength, durability, and truck-focused capability. Its shield-like geometry and heavy wordmark connect modern Ram pickups and commercial vehicles to a long Dodge truck heritage.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Ram full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Ram asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Ram logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/ram?token=YOUR_API_KEY"3  alt="Ram logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/ram
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Ram.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Ram became a standalone truck brand for the 2010 model year when Chrysler Group separated Ram trucks from Dodge to give the truck lineup its own identity.

Its emblem comes from the ram's head motif long associated with Dodge, including historic Dodge ram hood ornaments and the modern ram-head badge used on Dodge trucks before the brand split. After the separation, Ram retained the bold animal-head shield and paired it with strong block lettering to emphasize capability, durability, and commercial use. The current identity is typically rendered in black, chrome, silver, or monochrome treatments across vehicles, dealer signage, and digital media.

First color in the reference palette

Motomarks records #000000 as the primary Ram reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Ram logo in use today.

Origins

The Ram name originated as part of Dodge truck branding before becoming a separate marque. Dodge had used ram imagery for decades, including ram hood ornaments associated with strength and toughness. In 2009, Chrysler Group announced that Dodge cars and Ram trucks would be separated into distinct brands, with Ram focused on pickups, commercial trucks, and work-oriented vehicles for the 2010 model year.

Standalone Ram brand

As a standalone brand, Ram continued to use the ram-head identity that customers already associated with Dodge trucks. The separation allowed the truck division to develop its own advertising, dealer messaging, and product strategy around capability, towing, payload, and commercial use. The Ram 1500, Ram Heavy Duty, ProMaster, and chassis cab models became central to the marque's identity.

Stellantis era

Ram became part of Stellantis in 2021 when Fiat Chrysler Automobiles and Groupe PSA merged. Under Stellantis, Ram has continued to develop its truck lineup while expanding toward electrified products, including the Ram 1500 REV. The brand identity has remained visually consistent, using the ram-head badge, bold RAM lettering, and black or metallic finishes across vehicle and digital applications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1930s

Dodge ram motif

Ram imagery appeared in Dodge branding through hood ornaments and decorative vehicle details, establishing an early association between the animal and Dodge strength.

Reason for redesign: The ram symbol communicated toughness and forward motion, qualities Dodge wanted to associate with its vehicles.

1993

Modern ram-head badge on Dodge trucks

A stylized ram's head inside a shield-like form became closely associated with Dodge trucks in the modern pickup era.

Reason for redesign: The badge supported a stronger truck identity as Dodge redesigned and repositioned its pickup lineup.

2009

Ram becomes a separate brand

The ram-head emblem and RAM lettering were carried forward as the visual identity of the newly separated Ram truck brand.

Reason for redesign: Chrysler Group separated Dodge and Ram so each brand could focus on a different market: Dodge on performance-oriented cars and SUVs, Ram on trucks and commercial vehicles.

2010s

Monochrome and metallic applications

Ram increasingly used black, white, chrome, and silver versions of the emblem and wordmark for dealer signage, vehicle badging, and digital brand systems.

Reason for redesign: The simplified treatments improved flexibility across vehicle trim, web interfaces, advertising, and merchandise.

What to preserve in production

Shape, color, and type cues that keep Ram recognizable at app scale.

Composition

The Ram mark is built around a frontal ram's head with strong symmetry, broad horns, and a compact shield-like outline. The composition is heavy, centered, and easy to recognize at vehicle-badge scale.

Symbol

The ram represents strength, impact, determination, and sure-footed capability. These associations fit the brand's focus on towing, hauling, work trucks, and outdoor use.

Lettering

The RAM wordmark uses wide, uppercase block lettering with squared proportions. Its low-detail construction makes it readable on tailgates, grille badges, dealer signs, and digital navigation.

Color

Ram commonly uses black, white, chrome, and silver treatments. Black gives the identity a direct and rugged feel, while metallic finishes connect the emblem to physical vehicle badging.

Shape

The emblem relies on angular horn shapes, a compact face, and a shield-like perimeter. The geometry gives the mark a protective, mechanical character rather than a soft animal illustration.

Heritage

The logo preserves a direct link to Dodge truck heritage while allowing Ram to stand apart as its own truck marque. Its continuity helped customers recognize the brand after the 2009 separation.

Market context

In North America, the ram-head badge is strongly associated with full-size pickup culture, heavy-duty work vehicles, towing, and rural or commercial use. It serves as a visual shorthand for a truck-first identity.

Design logic

Ram's identity favors durability, contrast, and immediate legibility over decorative complexity. The logo is designed to work as both a dimensional vehicle badge and a simple digital mark.

Where teams place it

Common product surfaces where Ram assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The ram-head emblem and RAM lettering appear on grilles, tailgates, wheel centers, steering wheels, and trim identifiers.

Dealer websites

Dealers

Dealers use the Ram name and logo to identify pickup, heavy-duty, chassis cab, and commercial inventory separately from other Stellantis brands.

Commercial fleet materials

Fleet managers

The Ram identity is used in fleet sales, upfit programs, service communications, and work-truck marketing.

Digital product listings

Product teams

Automotive marketplaces and configuration tools use the Ram badge or wordmark to distinguish Ram models from Dodge and other truck brands.

Answers before you ship

Format, usage, attribution, and history notes for the Ram logo.

Browse the logo library →API docsPricing