Proton Logo

PROTON Holdings Berhad

The Proton emblem centers on a stylized tiger, a symbol of strength, agility, and Malaysian character. Its sharp monochrome form gives the brand a confident, contemporary identity while preserving a link to its national-car heritage.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/proton.

Founded
1983
Country
Malaysia
Company
PROTON Holdings Berhad
Headquarters
Shah Alam, Selangor, Malaysia
Parent
DRB-HICOM Berhad and Zhejiang Geely Holding Group
Official website

Updated Jun 29, 2026

Live logo URL
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Proton full

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Create or manage a key, then return here to copy a working URL.

Choose the right Proton asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Proton logo in an app

Add the published Proton logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/proton. That slug stays stable as Motomarks updates the published Proton assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Proton logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/proton?token=YOUR_API_KEY"3  alt="Proton logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/proton
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Proton.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Proton was established in 1983 as Malaysia's national car project, with its early identity tied closely to national symbols and the launch of the Proton Saga. Early Proton badges used a shield-like form with a crescent and star, reflecting the Malaysian flag and the brand's national origins.

Around 2000, Proton introduced a tiger-head emblem, giving the brand a stronger and more dynamic visual identity. The current identity uses a more refined, upward-facing tiger head and clean uppercase wordmark, emphasizing confidence, progress, and Proton's modern regional ambitions.

First color in the reference palette

Motomarks records #000000 as the primary Proton reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Proton logo in use today.

Origins

Proton was incorporated in 1983 as Perusahaan Otomobil Nasional, Malaysia's national car company. The project was closely associated with Prime Minister Mahathir Mohamad's industrialization policy and was intended to build local automotive capability. Proton's first production model, the Proton Saga, launched in 1985 using Mitsubishi engineering and became a landmark vehicle for Malaysia's domestic auto industry.

National identity in the early badge

Proton's early badge reflected its role as a national manufacturer. The emblem used a shield-like shape and Malaysian-inspired elements, including a crescent and star, linking the cars to the country's flag and to the idea of a locally built national vehicle. This identity suited the brand's early years, when Proton was positioned as a symbol of Malaysian industrial progress.

Adoption of the tiger symbol

By the 2000s, Proton shifted away from the flag-inspired badge and adopted a stylized tiger head. The tiger gave the marque a more automotive and performance-oriented identity, while still connecting to Malaysian and regional symbolism. The motif has remained the core of Proton's branding, even as the drawing style and surrounding badge forms have been modernized.

Modernization and Geely partnership

In 2017, Zhejiang Geely Holding Group acquired a 49.9 percent stake in Proton, while DRB-HICOM retained majority ownership. The partnership supported new products, technology sharing, and a more contemporary brand presentation. Proton's updated identity, including a refined tiger emblem and simplified wordmark, aligns with the company's renewed push in Malaysia and export markets.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1983

Early national shield badge

Proton's early identity used a badge with national symbolism, including a crescent and star associated with the Malaysian flag. The form communicated the company's origin as Malaysia's national car manufacturer.

Reason for redesign: The badge supported Proton's launch as a national industrial project and helped identify the first Proton models with Malaysian manufacturing.

2000

Tiger-head emblem introduced

Proton introduced a stylized tiger head as its central logo motif. The change moved the brand away from a purely national-symbol badge toward a more assertive automotive emblem.

Reason for redesign: The redesign coincided with Proton's effort to project a stronger, more modern identity and to support new-generation vehicles such as the Proton Waja.

2019

Modern upward-facing tiger identity

Proton refreshed its identity with a sharper, upward-facing tiger head and a simplified uppercase PROTON wordmark. The design is cleaner and more suitable for digital, retail, and vehicle applications.

Reason for redesign: The update supported Proton's repositioning after the Geely partnership and communicated a more confident, contemporary brand direction.

What to preserve in production

Shape, color, and type cues that keep Proton recognizable at app scale.

Composition

The current Proton identity combines a compact tiger-head symbol with a straightforward uppercase wordmark. The emblem is designed to work as a vehicle badge, app icon, showroom mark, and corporate signature without relying on complex detail.

Symbol

The tiger represents strength, agility, and determination, qualities Proton uses to express Malaysian confidence and regional ambition. Its upward-facing treatment suggests forward movement and renewed momentum.

Lettering

The wordmark uses clean, uppercase sans-serif lettering with a technical, automotive character. Its direct construction supports legibility on vehicles, dealer signage, and digital interfaces.

Color

The current identity is commonly presented in black, white, metallic silver, or chrome depending on application. The monochrome approach makes the tiger mark feel more premium and adaptable across vehicle badging and digital brand systems.

Shape

The tiger head is angular and compact, with sharp internal cuts that create a sense of motion. Compared with the earlier shield and crescent-star badge, the current shape is less heraldic and more performance-oriented.

Heritage

Although the early logo was more explicitly national, the tiger emblem continues to carry Malaysian and Southeast Asian associations. It preserves Proton's local identity while allowing the marque to appear more international.

Market context

Proton is closely tied to Malaysia's industrial history as the country's national car brand. Its logo evolution reflects the shift from nation-building symbol to competitive regional automaker.

Design logic

Proton's modern logo favors simplification, recognizability, and confident symbolism. The brand has retained the tiger as a distinct motif while refining it for contemporary vehicles and digital use.

Where teams place it

Common product surfaces where Proton assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

The tiger emblem appears on grilles, tailgates, steering wheels, wheel centers, and interior trim as the primary identifier of Proton vehicles.

Dealer signage

Dealers

Proton dealerships use the emblem and wordmark on exterior signs, showroom walls, service areas, and sales communications to create a consistent retail identity.

Digital product interfaces

Product teams

The simplified tiger mark and wordmark are used in websites, mobile experiences, vehicle configurators, and promotional content where a scalable, high-contrast identity is needed.

Motorsport and promotional use

Marketing teams

Proton branding has appeared in performance and rally-related contexts, where the tiger symbol supports the brand's associations with agility and competitive spirit.

Common questions about the Proton logo

Format, usage, attribution, and history notes for the Proton logo.

What does the Proton logo mean?

The Proton logo is based on a stylized tiger head, which represents strength, agility, confidence, and forward momentum. It also carries a Malaysian and regional cultural association. Earlier Proton badges used a crescent and star linked to the Malaysian flag, while the tiger became the brand's more modern automotive symbol.

What does the current Proton logo look like?

The current Proton logo uses a sharp, upward-facing tiger head paired with a clean uppercase PROTON wordmark. It is often shown in black, white, metallic silver, or chrome depending on the application. The design is simpler than older versions and is suited to vehicle badging, signage, and digital display.

How has the Proton logo changed over time?

Proton's early badge used national imagery, including a crescent and star, to reflect its origin as Malaysia's national car company. Around 2000, Proton adopted a tiger-head emblem to create a stronger automotive identity. In 2019, the tiger was redrawn in a cleaner, more upward-looking form with a simplified wordmark.

Can I use the Proton logo in an app or vehicle database?

Product teams should treat the Proton logo as a protected brand asset and verify usage against Proton's official brand, media, or trademark guidance. For developer integration, Motomarks can help deliver correctly formatted logo assets, but it does not grant trademark rights or replace approval from the manufacturer.

What official company is behind the Proton logo?

The Proton logo represents PROTON Holdings Berhad, the Malaysian automotive manufacturer headquartered in Shah Alam, Selangor. The company began in 1983 as Malaysia's national car project. Today, Proton is majority owned by DRB-HICOM Berhad, with Zhejiang Geely Holding Group holding a significant minority stake.

More logos from Malaysia

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

Perodua logoPeroduaPerusahaan Otomobil Kedua Sdn. Bhd.AMC logoAMCAmerican Motors CorporationArmstrong Siddeley logoArmstrong SiddeleyArmstrong Siddeley Motors LtdAsia Motors logoAsia MotorsAsia Motors Co., Ltd.Audi logoAudiAudi AGAustin logoAustinThe Austin Motor Company Limited
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