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Brand Name
Packard
Company Name
Packard Motor Car Company
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GET https://api.motomarks.io/brands/packardPackard was an American luxury automobile marque whose visual identity evolved alongside the company from the early 20th century. Early Packard branding emphasized an elegant script wordmark and elaborate radiator ornaments (including the famous 'Goddess of Speed' mascot) that signaled luxury and craftsmanship. In later decades Packard used a distinctive badge and crest on radiator shells and hubcaps; these motifs and the refined script were repeatedly updated to reflect contemporary automotive styling while preserving the marque's upscale image. The brand identity is strongly associated with pre-war and postwar American luxury car design and engineering.