Lexus

Toyota Motor Corporation (Lexus is the luxury vehicle division of Toyota Motor Corporation, managed through Lexus International)

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Lexus full

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Brand Information

Brand Name

Lexus

Company Name

Toyota Motor Corporation (Lexus is the luxury vehicle division of Toyota Motor Corporation, managed through Lexus International)

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API Usage

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About the Lexus logo

Lexus was launched by Toyota in 1989 as its luxury vehicle division. The brand mark—an elegant, stylized letter "L" set within an oval—was introduced at the brand's inception and was designed to convey precision, refinement and a premium, badge-like presence reminiscent of classic luxury emblems. Over time Lexus has retained this core emblem while applying refined finishes (chromium, brushed metal and monochrome treatments) and careful typography updates to align with contemporary luxury styling and its evolving brand identity. The consistent use of the oval-mounted "L" has made the emblem a long-standing and recognizable symbol of the brand's premium positioning.