Lancia

Lancia's emblematic logo has its roots in the company's early years (founded 1906 by Vincenzo Lancia) and historically combined a lance/flag motif with a steering wheel and shield to convey sporting pedigree and technical craftsmanship. The shield-and-flag composition first became prominent in the 1920s–1930s and was refined over subsequent decades, simplifying lines and typographic elements after World War II. In modern times the badge was further streamlined and presented on a deep blue field to emphasize elegance and continuity with the brand's heritage of racing and engineering innovation.