Jeep

Stellantis (Jeep brand)

Official Website

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Brand Information

Brand Name

Jeep

Company Name

Stellantis (Jeep brand)

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API Usage

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About the Jeep logo

The Jeep wordmark and grille imagery grew out of the brand's military origins in the 1940s, when the original Willys MB's utilitarian design and upright seven-slot grille became iconic. Over decades the logo evolved from more elaborate marks to the simple, bold wordmark frequently paired with the distinctive seven-slot grille motif, which is now a core visual identifier. The brand has leaned into this heritage in its branding, emphasizing ruggedness, off-road capability, and a direct visual link to the original wartime vehicle.