Holden

Holden's iconic badge is the 'Lion and Stone' motif, first introduced in 1928 to symbolize the invention of the wheel (a lion rolling a stone). Over the decades the emblem was refined from detailed illustrational forms into a simpler, bolder silhouette and later a chrome/silver 3D badge used through the late 20th and early 21st centuries. The badge and overall branding evolved to reflect modern automotive styling while retaining the historic lion element as a symbol of Australian engineering and motoring heritage. The Holden marque was retired by General Motors in 2020, but the lion-and-stone identity remains the most recognized aspect of its visual history.