Elfin Logo

Elfin Sports Cars Pty Ltd

The Elfin emblem represents a specialist Australian sports car marque shaped by racing engineering and lightweight performance. Its compact badge identity carries the character of a workshop-born manufacturer with deep roots in national motorsport.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/elfin.

Founded
1959
Country
Australia
Company
Elfin Sports Cars Pty Ltd
Headquarters
Melbourne, Victoria, Australia
Parent
Walkinshaw Performance
Official website

Updated Jun 29, 2026

Live logo URL
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Elfin full

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Create or manage a key, then return here to copy a working URL.

Choose the right Elfin asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Elfin logo in an app

Add the published Elfin logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/elfin. That slug stays stable as Motomarks updates the published Elfin assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Elfin logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/elfin?token=YOUR_API_KEY"3  alt="Elfin logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/elfin
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Elfin.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Elfin was founded in South Australia in 1959 by racing driver and engineer Garrie Cooper, and its identity has long been tied to Australian competition cars rather than mass-market branding.

The Elfin mark has historically used a compact badge treatment with the brand name as the central element, reflecting the small, specialist nature of the manufacturer. Publicly documented logo history is limited, but the marque's branding is closely associated with lightweight sports cars, open-wheel racing, and Australian motorsport heritage.

First color in the reference palette

Motomarks records #006B3F as the primary Elfin reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Elfin logo in use today.

Origins

Elfin was established in 1959 by Garrie Cooper in South Australia. Cooper was both a driver and constructor, and the company developed a reputation for lightweight, purpose-built racing cars for Australian circuits. Early Elfin cars competed across categories including sports racing, open-wheel, and Formula racing, making the marque a significant name in local motorsport.

Motorsport growth

During the 1960s and 1970s, Elfin produced a wide range of competition cars, including the Streamliner, Catalina, Mallala, Mono, 600, and MS series. The brand became closely linked with Australian racing success and privateer competition. Its identity was shaped less by consumer advertising and more by the visibility of its cars in paddocks, hill climbs, and circuit racing.

Modern revival

After Garrie Cooper's death in 1982, Elfin continued as a historically important marque with periods of limited production and revival. In the late 1990s, Bill Hemming and Nick Kovatch acquired the company and reintroduced Elfin road cars, including the MS8 Streamliner and MS8 Clubman. In 2006, Tom Walkinshaw acquired a controlling interest, linking Elfin with the Walkinshaw and HSV performance-car ecosystem.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1959

Early Elfin motorsport identity

The early Elfin identity centered on a compact marque badge and the Elfin name, used on small-volume racing and sports cars rather than in broad consumer advertising.

Reason for redesign: The brand needed a clear maker's mark for hand-built competition cars produced by Garrie Cooper's workshop.

1998

Revival-era Elfin branding

The revived Elfin identity retained the historic name and specialist sports-car character while presenting the marque for modern road-car production.

Reason for redesign: The company was relaunched under new ownership and needed branding suitable for contemporary sports cars while preserving the racing heritage of the original marque.

2006

Walkinshaw-era brand presentation

Following the Walkinshaw investment, Elfin branding was used in connection with low-volume performance models distributed through a performance-car network.

Reason for redesign: The ownership change aligned Elfin with a broader Australian performance-car group and supported a more professional retail presence.

What to preserve in production

Shape, color, and type cues that keep Elfin recognizable at app scale.

Composition

The Elfin identity is typically presented as a compact badge or word-led marque treatment, appropriate for a small sports-car manufacturer with hand-built roots.

Symbol

The name and badge emphasize a lightweight, agile character, matching the company's reputation for nimble racing cars rather than large-volume production vehicles.

Lettering

Elfin lettering is generally treated as a distinctive marque name rather than neutral corporate typography, giving the identity a specialist workshop quality.

Color

Green is strongly associated with Elfin's visual identity and connects naturally to motorsport heritage, Australian sporting color traditions, and classic racing presentation.

Shape

Badge-style framing suits vehicle nose cones, body panels, and cockpit areas, where compact identification is more useful than a large corporate lockup.

Heritage

The identity is inseparable from Garrie Cooper's racing cars and the marque's role in Australian motorsport from the late 1950s onward.

Market context

Elfin occupies an important place in Australian automotive culture because it represents domestic race-car construction, privateer competition, and specialist engineering.

Design logic

The brand identity favors continuity, simplicity, and motorsport authenticity over frequent redesigns or lifestyle-driven repositioning.

Where teams place it

Common product surfaces where Elfin assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and restorers

The Elfin mark is used as a compact identifier on specialist sports cars and racing vehicles, where it functions as a maker's badge rather than a mass-market grille emblem.

Motorsport history references

Motorsport historians

The logo and marque name are commonly used in historic racing, collector, and archival contexts to identify Elfin-built competition cars.

Dealer and enthusiast websites

Dealers and enthusiasts

Elfin branding may appear in listings, restoration documentation, and marque histories for Australian sports and racing cars.

Common questions about the Elfin logo

Format, usage, attribution, and history notes for the Elfin logo.

What does the Elfin logo mean?

The Elfin logo primarily identifies the Australian sports and racing car marque founded by Garrie Cooper in 1959. Its meaning comes from the brand's lightweight, agile competition cars and its long association with Australian motorsport rather than from a widely published symbolic explanation.

What does the current Elfin logo look like?

The current Elfin identity is generally presented as a compact marque badge or word-led emblem using the Elfin name. Public documentation of exact artwork specifications is limited, so product teams should reference the official Elfin website or manufacturer-approved materials when matching the badge.

How has the Elfin logo changed over time?

Elfin has not had a heavily publicized sequence of corporate logo redesigns like larger car manufacturers. The identity has remained closely tied to the marque name, with presentation changes occurring around company revival periods, especially the late 1990s relaunch and the 2006 Walkinshaw-era ownership change.

Can I use the Elfin logo in a digital product?

The Elfin logo is a manufacturer trademark, so teams should not assume permission from availability of an image online. For digital product display, use official source artwork where possible, maintain the correct proportions, and check Elfin or Walkinshaw-related trademark guidance before publication. Motomarks can help with structured asset delivery when rights are already cleared.

Where can I find official Elfin brand or trademark guidance?

The most reliable starting point is the official Elfin website and any current ownership or corporate contact information connected with the brand. Because Elfin is a low-volume specialist marque, detailed public brand guidelines may not be available, so commercial users should request permission or approved artwork directly from the rights holder.

More logos from Australia

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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