FPV Logo

Ford Performance Vehicles

The FPV emblem represents Ford Performance Vehicles, the Australian performance badge associated with Falcon-based GT, F6 and ute models. Its compact lettering, motorsport tone and assertive vehicle badging project a direct connection to local V8 and turbocharged performance heritage.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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FPV full

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Create or manage a key, then return here to copy a working URL.

Choose the right FPV asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the FPV logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/fpv?token=YOUR_API_KEY"3  alt="FPV logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/fpv
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about FPV.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

FPV, short for Ford Performance Vehicles, was created in 2002 as the performance-car operation for Ford Australia in partnership with Prodrive. Its identity used a bold FPV wordmark and performance-badge treatment rather than Ford's standard blue oval, helping separate the cars from regular Falcon models while retaining a clear Ford connection.

The branding was applied to vehicles such as the GT, F6 Typhoon, GT-P and Pursuit, often alongside model-specific striping, build plates and performance badging. FPV ended production in 2014 as Ford Australia wound down local manufacturing and performance branding shifted back toward Ford's global performance identity.

How the mark got here

The identity shifts that explain the FPV logo in use today.

Origins

Ford Performance Vehicles was established in 2002 after Tickford Vehicle Engineering's performance role in Australia was succeeded by a new operation involving Ford Australia and Prodrive. The FPV brand was created to develop and market high-performance versions of Australian Ford models, especially Falcon sedans and utilities. Early models included the BA-series GT, GT-P and Pursuit, which revived well-known Australian Ford performance names while introducing a distinct FPV identity.

Falcon Performance Era

FPV became closely associated with locally engineered V8 and turbocharged six-cylinder Falcon variants. The brand's best-known nameplates included GT, GT-P, F6 Typhoon, F6 Tornado, Force and Pursuit, with visual cues such as aggressive body kits, stripe packages, numbered build plates and unique FPV badging. The identity was positioned around Australian road performance and a direct link to Ford's local motorsport culture.

End of Production

FPV production concluded in 2014 as Ford Australia prepared to end local vehicle manufacturing. The final FPV-badged models included high-output Falcon-based vehicles such as the GT F 351, which acted as a farewell to the modern Australian Falcon GT lineage. After FPV, Ford's performance identity in Australia increasingly reflected Ford Performance, the company's global performance division.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2002

FPV launch identity

The original FPV identity used a condensed three-letter wordmark, often set within or beside a performance badge treatment. It established a separate marque-like identity for Ford Australia's locally engineered performance models.

Reason for redesign: The new identity was introduced to replace the previous Tickford-linked performance branding and to give Ford's Australian performance cars a distinct market presence.

2003

Vehicle and model-specific badging

As the BA and later BF and FG Falcon-based models expanded, FPV branding appeared with model names such as GT, GT-P and F6. The FPV mark was frequently combined with grille badges, rear badging, steering-wheel marks, engine covers and numbered build plates.

Reason for redesign: The branding system needed to identify FPV as the performance division while also differentiating individual models and powertrains.

2014

Final FPV production branding

The last FPV vehicles retained the established performance-badge approach, with special model badging and commemorative treatments used on farewell models such as the GT F 351.

Reason for redesign: Final branding emphasized the end of FPV production and the closing chapter of locally built Ford performance sedans in Australia.

What to preserve in production

Shape, color, and type cues that keep FPV recognizable at app scale.

Composition

The FPV identity is built around a short, forceful three-letter mark that works well on vehicle badges, grilles, steering wheels and build plates. Its compact structure gives the brand a technical, performance-oriented feel rather than a traditional corporate manufacturer tone.

Symbol

The letters stand for Ford Performance Vehicles, directly communicating the brand's role as Ford Australia's dedicated performance arm. The badge-style usage connects the mark to special vehicle status, numbered production and model-specific performance editions.

Lettering

The wordmark is typically rendered in bold, condensed lettering with a mechanical character suited to motorsport and high-performance road cars. The letterforms emphasize speed, strength and compact impact, making the mark legible in small exterior and interior badge applications.

Color

FPV branding has commonly appeared in high-contrast treatments, often using dark, metallic, silver, blue or red-accented applications depending on model and placement. This variability reflects its use as a vehicle badge system rather than a single consumer-facing corporate logo program.

Shape

The mark is frequently presented as a badge or plaque, which reinforces the idea of a factory-built performance derivative. Its horizontal proportions fit naturally on grilles, rear decklids, wheel centers, sill plates and interior trim.

Heritage

FPV drew on Australian Ford performance heritage, especially the Falcon GT lineage and Ford's long motorsport presence in Australia. The logo served as a modern successor to earlier local performance identifiers while separating FPV models from standard Falcon variants.

Market context

In Australia, FPV badging is strongly associated with the final era of locally built Ford performance cars. For enthusiasts, the mark identifies models that sit within the late Falcon performance lineage, including V8 GT cars and turbocharged F6 models.

Design logic

The design favors directness, durability and vehicle-badge clarity. Instead of a decorative emblem, FPV used a concise performance mark that could support model hierarchies, special editions and factory performance credibility.

Where teams place it

Common product surfaces where FPV assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and collectors

FPV branding appeared on grilles, rear panels, wheels, steering wheels, engine covers, sill plates and numbered build plates on Ford Performance Vehicles models.

Dealer and sales material

Dealers and buyers

The FPV identity was used in brochures, dealer advertising and promotional material to distinguish factory performance models from standard Ford Falcon variants.

Enthusiast and collector references

Enthusiasts and restorers

FPV badges and model marks are used to identify production series, limited editions and specification differences across Australian performance Ford vehicles.

Digital cataloging

Product teams and catalog managers

Automotive databases and parts catalogs use FPV naming to classify models such as GT, GT-P, F6 Typhoon, F6 Tornado and Pursuit.

Answers before you ship

Format, usage, attribution, and history notes for the FPV logo.

Browse the logo library →API docsPricing