ACE EV Logo

ACE Electric Vehicles Group Pty Ltd

The ACE EV emblem presents a compact electric vehicle identity built around clean energy, utility, and Australian manufacturing ambition. Its simple wordmark-led character gives the brand a practical fleet-ready impression aligned with low-emission urban transport.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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ACE EV full

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Create or manage a key, then return here to copy a working URL.

Choose the right ACE EV asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the ACE EV logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/ace-ev?token=YOUR_API_KEY"3  alt="ACE EV logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/ace-ev
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about ACE EV.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

ACE EV is an Australian electric vehicle brand established in the late 2010s to develop light commercial and urban electric vehicles for local and export markets. Its public branding has consistently used the concise ACE EV wordmark, placing emphasis on the initials and the electric vehicle designation rather than a separate heritage badge.

The identity reflects the company's clean-energy positioning, with blue and green tones commonly associated with technology, sustainability, and electrified transport.

First color in the reference palette

Motomarks records #00A651 as the primary ACE EV reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the ACE EV logo in use today.

Origins

ACE EV was established in Australia to develop affordable, lightweight electric vehicles with an emphasis on commercial and urban fleet applications. The company promoted vehicles such as the ACE Cargo and related utility concepts, positioning the brand around clean energy, local assembly potential, and practical zero-emission transport.

Australian EV positioning

The ACE EV name reflects the longer Australian Clean Energy Electric Vehicle identity and has been used as the public-facing marque for the company's small electric commercial vehicle program. Its branding has focused less on luxury or performance and more on low operating costs, reduced emissions, and compact utility for businesses.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2017

ACE EV wordmark identity

The public ACE EV identity has been centered on a concise wordmark using the ACE EV initials, communicating the longer Australian Clean Energy Electric Vehicle name in a form suitable for vehicle badges, websites, presentations, and fleet communications.

Reason for redesign: The short-form wordmark supports a practical electric vehicle brand name that is easier to apply across commercial vehicles and digital channels than the full corporate name.

What to preserve in production

Shape, color, and type cues that keep ACE EV recognizable at app scale.

Composition

The identity is primarily wordmark-based, using the ACE EV initials as the main recognition device rather than a complex pictorial crest or badge.

Symbol

The name itself carries most of the symbolism: ACE refers to Australian Clean Energy, while EV directly identifies the brand's electric vehicle focus.

Lettering

The branding relies on clear, functional lettering that suits technical, fleet, and commercial applications where immediate readability is important.

Color

Public ACE EV branding has commonly used clean-energy visual cues, with blue and green tones often associated with electric mobility, sustainability, and technology.

Shape

The mark is compact and horizontal, making it suitable for vehicle badging, website headers, sales material, and fleet documentation.

Heritage

ACE EV's identity is tied to Australia's emerging electric vehicle manufacturing ambitions rather than to a long legacy of combustion-engine branding.

Market context

The brand is notable in the Australian EV context because it promoted locally relevant electric commercial vehicles at a time when domestic vehicle manufacturing had sharply contracted.

Design logic

The logo approach is direct and utilitarian, matching a brand proposition built around practical electric transport, clean energy, and business fleet use.

Where teams place it

Common product surfaces where ACE EV assets need to stay clear, consistent, and fast.

Vehicle badging

Fleet operators

The ACE EV name is used as the primary vehicle identity on small electric commercial vehicle concepts and prototypes.

Company presentations

Partners and stakeholders

The wordmark is used in investor, government, and commercial communications to identify the Australian electric vehicle program.

Digital product references

Product teams

Automotive databases and comparison tools can use the ACE EV name to identify the manufacturer and its electric commercial vehicle models.

Answers before you ship

Format, usage, attribution, and history notes for the ACE EV logo.

Browse the logo library →API docsPricing