Hawtai Logo

Hawtai Motor Group Co., Ltd.

The Hawtai emblem uses a strong red badge treatment to project confidence, movement, and a distinctly Chinese automotive identity. Its compact metallic form suits grille badges, steering-wheel centers, and export wordmarks while reflecting the brand’s SUV and new energy vehicle ambitions.

Official website
Live logo URL
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Hawtai full

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Choose the right Hawtai asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Hawtai logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/hawtai?token=YOUR_API_KEY"3  alt="Hawtai logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/hawtai
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Hawtai.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Hawtai, also known in China as Huatai, emerged as a Chinese automaker in 2000 and became known for SUVs, sedans, and later new energy vehicles. Its identity has used a compact red emblem with a metallic surround, giving the marque a bold dealership and vehicle-badge presence.

The mark is commonly paired with the Hawtai wordmark in Latin-script export materials and the Huatai name in Chinese-market communications. Public information about formal logo redesign dates is limited, so the brand history is more clearly documented through its vehicle programs and expansion into electric mobility.

First color in the reference palette

Motomarks records #C8102E as the primary Hawtai reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Hawtai logo in use today.

Origins

Hawtai Motor Group was established in 2000 in China and built its early reputation around sport utility vehicles. The company used the Huatai name in Chinese-market contexts and Hawtai as an English-language brand form for international recognition. Its early product strategy included cooperation with established global manufacturers and a focus on SUVs for the domestic market.

Expansion into passenger cars and powertrains

During the 2000s and 2010s, Hawtai expanded beyond SUVs into sedans and developed supporting powertrain operations. The brand’s visual identity was applied across vehicle badges, showroom signage, brochures, and export materials, usually with a red emblem and a clean Latin wordmark. This period helped establish Hawtai as a recognizable Chinese manufacturer outside its original regional base.

New energy vehicle direction

Hawtai later promoted new energy vehicles as part of China’s broader shift toward electrification. The brand identity remained tied to the same core emblem structure, allowing the company to present electric models under an established name rather than creating a separate standalone EV marque.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2000

Early Hawtai vehicle badge

Early Hawtai branding used a compact vehicle emblem designed for grille and steering-wheel placement, with a red central field and metallic edging. The mark helped distinguish the brand’s SUVs while supporting both Hawtai and Huatai naming in different markets.

Reason for redesign: The badge established a manufacturer identity for a new Chinese automaker entering the SUV market.

2010

Modern Hawtai wordmark pairing

Later brand applications commonly paired the red emblem with a simpler Hawtai wordmark for websites, dealership materials, and export-facing communications. The design system emphasized readability and compatibility across vehicle badging, printed literature, and digital use.

Reason for redesign: The broader visual system supported the company’s expansion from SUVs into sedans and new energy vehicles.

What to preserve in production

Shape, color, and type cues that keep Hawtai recognizable at app scale.

Composition

The Hawtai identity is centered on a compact red emblem framed by a metallic border, often used as a standalone badge or paired with the Hawtai wordmark. Its proportions are suited to automotive hardware, especially grille inserts, wheel centers, and steering-wheel hubs.

Symbol

The red field communicates energy, confidence, and Chinese-market identity. The enclosed metallic form gives the badge a technical and manufactured quality appropriate for an automaker.

Lettering

The Hawtai wordmark is typically set in clear Latin capital letters for export and English-language presentation. Chinese-language communications often use the Huatai name, reflecting the brand’s domestic identity.

Color

Red is the dominant identity color and gives the emblem visibility on chrome, black, and body-colored vehicle surfaces. Silver and metallic finishes are used in physical badging to create contrast and a more premium automotive finish.

Shape

The badge uses a contained, symmetrical automotive form that can scale from small vehicle applications to dealership signage. The outer boundary helps the mark remain legible when reproduced as metal, enamel, or digital artwork.

Heritage

The identity reflects Hawtai’s origins as a Chinese SUV manufacturer founded at the start of the 2000s. Its continuity across combustion and new energy models shows an effort to preserve manufacturer recognition while the product lineup changed.

Market context

The use of red aligns with a common Chinese visual language for strength, prosperity, and prominence. In an automotive context, the color also helps the brand stand apart in dealership and grille-badge environments.

Design logic

Hawtai’s logo system favors a practical vehicle-badge identity over a complex graphic narrative. The design is direct, high-contrast, and engineered for recognition across physical cars, sales literature, and digital brand touchpoints.

Where teams place it

Common product surfaces where Hawtai assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

The Hawtai emblem appears on grille, tailgate, wheel, and steering-wheel applications where a compact metallic mark is needed.

Dealer signage

Dealers

The red badge and Hawtai wordmark can be used together for showroom identification, service-center signage, and sales materials.

Digital vehicle listings

Digital product teams

Marketplace and catalog systems use the Hawtai name and logo to identify models from Huatai Motor Group and distinguish them from other Chinese manufacturers.

Answers before you ship

Format, usage, attribution, and history notes for the Hawtai logo.

Browse the logo library →API docsPricing