Gumpert Logo

Gumpert Sportwagenmanufaktur GmbH

The Gumpert emblem carries the character of a specialist German supercar maker, pairing a stark performance identity with heraldic visual cues. Its branding reflects the Apollo's motorsport-driven engineering story and the founder-led origins of the marque.

Official website
Live logo URL
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Gumpert full

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Choose the right Gumpert asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Gumpert logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/gumpert?token=YOUR_API_KEY"3  alt="Gumpert logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/gumpert
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Gumpert.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Gumpert was founded in Germany in 2004 by Roland Gumpert, a former Audi executive and motorsport figure associated with Audi's rally success. The brand identity was built around the Gumpert name and the Apollo supercar, using a performance-focused wordmark and a heraldic-style emblem that suited its low-volume German engineering image.

After insolvency proceedings in the 2010s, the business assets and Apollo name moved into the company now known as Apollo Automobil, while the Gumpert name remains tied to the original Apollo era.

How the mark got here

The identity shifts that explain the Gumpert logo in use today.

Origins

Gumpert Sportwagenmanufaktur GmbH was established in Altenburg, Germany in 2004 by Roland Gumpert. The company was created to build an extreme road-legal sports car with the performance philosophy of a racing machine, resulting in the Gumpert Apollo.

The Apollo era

The Gumpert Apollo became the company's defining product. It used a mid-engine layout, aggressive aerodynamic bodywork, and Audi-sourced V8 power, reflecting Roland Gumpert's connection with high-performance German engineering.

From Gumpert to Apollo

Gumpert Sportwagenmanufaktur faced financial difficulties and insolvency proceedings during the 2010s. The Apollo name later became the focus of the successor brand Apollo Automobil, which continued the extreme supercar positioning with models such as the Intensa Emozione.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2004

Gumpert Apollo identity

The original Gumpert identity centered on the founder's surname and a compact performance badge suitable for the Apollo's nose and bodywork. The branding combined a serious German wordmark with a heraldic-inspired emblem, reinforcing the car's specialist engineering image.

Reason for redesign: The identity was created for the launch of the new manufacturer and its first production supercar.

2016

Apollo Automobil transition

After the Gumpert era, the public-facing brand emphasis shifted from Gumpert to Apollo Automobil. The successor identity retained the Apollo performance story while separating the company from the original founder-name branding.

Reason for redesign: The change followed business restructuring and the development of Apollo as the continuing supercar marque.

What to preserve in production

Shape, color, and type cues that keep Gumpert recognizable at app scale.

Composition

The Gumpert identity used a compact, car-badge-friendly composition that could work on the nose of a low supercar as well as in print and digital contexts. Its visual weight favored performance and engineering seriousness over lifestyle-led branding.

Symbol

The heraldic character of the emblem suggested strength, speed, and exclusivity, qualities aligned with a low-volume supercar maker. The Gumpert name also gave the mark a founder-led identity rather than a mass-market corporate feel.

Lettering

The wordmark treatment was direct and technical, matching the Apollo's function-first engineering story. Its straightforward uppercase presentation communicated precision and low-volume manufacturing rather than decorative luxury.

Color

Public Gumpert branding is most commonly associated with high-contrast black, silver, white, and red applications. These tones suit a performance marque, especially on vehicle badging, carbon-fiber bodywork, and motorsport-style presentation.

Shape

The badge format drew from traditional automotive crests while remaining compact enough for supercar body placement. This gave the marque a sense of heritage and seriousness despite being a modern specialist manufacturer.

Heritage

The identity is closely linked to Roland Gumpert's engineering background and the Apollo supercar project. Its legacy is strongest in the mid-2000s and early-2010s era of analog, high-power European supercars.

Market context

Gumpert occupies a niche position in German supercar history. The Apollo gained attention for its uncompromising appearance and lap-time-focused engineering, making the badge recognizable among performance-car enthusiasts.

Design logic

The brand identity reflected the same philosophy as the Apollo itself: function, speed, low-volume engineering, and aerodynamic purpose. It avoided soft luxury cues in favor of a sharper and more technical performance impression.

Where teams place it

Common product surfaces where Gumpert assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and enthusiasts

The Gumpert emblem and name appeared on the Apollo supercar, including exterior badging and manufacturer identification.

Collector and auction listings

Collectors and valuation teams

The Gumpert name is commonly used to identify original Apollo-era cars in collector-car catalogs, auction records, and specialist vehicle databases.

Automotive media archives

Automotive publishers

The logo and brand name are used when documenting the history, specifications, and road tests of the Gumpert Apollo.

Digital product integration

Developers and product teams

Applications that catalog historic manufacturers or supercar models may use the Gumpert identity to distinguish the original manufacturer from Apollo Automobil.

Answers before you ship

Format, usage, attribution, and history notes for the Gumpert logo.

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