Gumpert Logo

Gumpert Sportwagenmanufaktur GmbH

The Gumpert emblem carries the character of a specialist German supercar maker, pairing a stark performance identity with heraldic visual cues. Its branding reflects the Apollo's motorsport-driven engineering story and the founder-led origins of the marque.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/gumpert.

Founded: 2004
Country: Germany
Company: Gumpert Sportwagenmanufaktur GmbH
Headquarters: Altenburg, Thuringia, Germany
Parent: Apollo Automobil

Official website

Updated Jun 29, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.

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Size

Format

Aspect

Logo URL

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Gumpert asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Gumpert logo in an app

Add the published Gumpert logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

1
Copy the CDN URL
Start from https://motomarks.io/img/gumpert. That slug stays stable as Motomarks updates the published Gumpert assets.
2
Choose type, size, and format
Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.
3
Add a publishable API key
Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.
4
Drop the URL into your UI
Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Gumpert logo".

Use it in any stack

One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.

logo.html

1<img2  src="https://motomarks.io/img/gumpert?token=YOUR_API_KEY"3  alt="Gumpert logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/gumpert
Authorization: Bearer YOUR_SECRET_KEY

Read the API docs

Reference

More about Gumpert.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Gumpert was founded in Germany in 2004 by Roland Gumpert, a former Audi executive and motorsport figure associated with Audi's rally success. The brand identity was built around the Gumpert name and the Apollo supercar, using a performance-focused wordmark and a heraldic-style emblem that suited its low-volume German engineering image.

After insolvency proceedings in the 2010s, the business assets and Apollo name moved into the company now known as Apollo Automobil, while the Gumpert name remains tied to the original Apollo era.

How the mark got here

The identity shifts that explain the Gumpert logo in use today.

Origins

Gumpert Sportwagenmanufaktur GmbH was established in Altenburg, Germany in 2004 by Roland Gumpert. The company was created to build an extreme road-legal sports car with the performance philosophy of a racing machine, resulting in the Gumpert Apollo.

The Apollo era

The Gumpert Apollo became the company's defining product. It used a mid-engine layout, aggressive aerodynamic bodywork, and Audi-sourced V8 power, reflecting Roland Gumpert's connection with high-performance German engineering.

From Gumpert to Apollo

Gumpert Sportwagenmanufaktur faced financial difficulties and insolvency proceedings during the 2010s. The Apollo name later became the focus of the successor brand Apollo Automobil, which continued the extreme supercar positioning with models such as the Intensa Emozione.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2004

Gumpert Apollo identity

The original Gumpert identity centered on the founder's surname and a compact performance badge suitable for the Apollo's nose and bodywork. The branding combined a serious German wordmark with a heraldic-inspired emblem, reinforcing the car's specialist engineering image.

Reason for redesign: The identity was created for the launch of the new manufacturer and its first production supercar.

2016

Apollo Automobil transition

After the Gumpert era, the public-facing brand emphasis shifted from Gumpert to Apollo Automobil. The successor identity retained the Apollo performance story while separating the company from the original founder-name branding.

Reason for redesign: The change followed business restructuring and the development of Apollo as the continuing supercar marque.

What to preserve in production

Shape, color, and type cues that keep Gumpert recognizable at app scale.

Composition

The Gumpert identity used a compact, car-badge-friendly composition that could work on the nose of a low supercar as well as in print and digital contexts. Its visual weight favored performance and engineering seriousness over lifestyle-led branding.

Symbol

The heraldic character of the emblem suggested strength, speed, and exclusivity, qualities aligned with a low-volume supercar maker. The Gumpert name also gave the mark a founder-led identity rather than a mass-market corporate feel.

Lettering

The wordmark treatment was direct and technical, matching the Apollo's function-first engineering story. Its straightforward uppercase presentation communicated precision and low-volume manufacturing rather than decorative luxury.

Color

Public Gumpert branding is most commonly associated with high-contrast black, silver, white, and red applications. These tones suit a performance marque, especially on vehicle badging, carbon-fiber bodywork, and motorsport-style presentation.

Shape

The badge format drew from traditional automotive crests while remaining compact enough for supercar body placement. This gave the marque a sense of heritage and seriousness despite being a modern specialist manufacturer.

Heritage

The identity is closely linked to Roland Gumpert's engineering background and the Apollo supercar project. Its legacy is strongest in the mid-2000s and early-2010s era of analog, high-power European supercars.

Market context

Gumpert occupies a niche position in German supercar history. The Apollo gained attention for its uncompromising appearance and lap-time-focused engineering, making the badge recognizable among performance-car enthusiasts.

Design logic

The brand identity reflected the same philosophy as the Apollo itself: function, speed, low-volume engineering, and aerodynamic purpose. It avoided soft luxury cues in favor of a sharper and more technical performance impression.

Where teams place it

Common product surfaces where Gumpert assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and enthusiasts

The Gumpert emblem and name appeared on the Apollo supercar, including exterior badging and manufacturer identification.

Collector and auction listings

Collectors and valuation teams

The Gumpert name is commonly used to identify original Apollo-era cars in collector-car catalogs, auction records, and specialist vehicle databases.

Automotive media archives

Automotive publishers

The logo and brand name are used when documenting the history, specifications, and road tests of the Gumpert Apollo.

Digital product integration

Developers and product teams

Applications that catalog historic manufacturers or supercar models may use the Gumpert identity to distinguish the original manufacturer from Apollo Automobil.

Common questions about the Gumpert logo

Format, usage, attribution, and history notes for the Gumpert logo.

What does the Gumpert logo mean?

The Gumpert logo is tied to the founder-led identity of Gumpert Sportwagenmanufaktur and the Apollo supercar. Its heraldic-style presentation and strong wordmark support themes of speed, strength, exclusivity, and German engineering. The badge was created for a low-volume performance manufacturer rather than a broad consumer car brand.

What does the current Gumpert logo look like?

Gumpert is no longer promoted as an active standalone manufacturer in the same way it was during the Apollo production period. The best-known Gumpert identity combines the Gumpert name with a compact performance emblem used on the Apollo-era cars. Current official activity is associated with Apollo Automobil rather than new Gumpert-branded vehicles.

When did the Gumpert logo change to Apollo Automobil branding?

The visible brand emphasis shifted after Gumpert Sportwagenmanufaktur's insolvency and the later continuation of the Apollo name under Apollo Automobil. By the mid-2010s, Apollo Automobil became the public-facing identity for the successor supercar business, while Gumpert remained most closely associated with the original Apollo model.

Can I use the Gumpert logo in an app or vehicle database?

Product teams should treat the Gumpert logo as a manufacturer trademark and verify usage against official brand or trademark guidance before display. For developer integration, Motomarks or a similar asset workflow can help standardize sizing, metadata, and fallback handling, but it does not grant trademark permission.

Where should teams find official Gumpert brand guidance?

Because the original Gumpert company is no longer operating as it did during the Apollo era, teams should check Apollo Automobil's official channels for current company information and any trademark guidance. Historical Gumpert uses should be handled carefully, especially in commercial products, catalogs, or merchandise.

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.