Ford

The stylized Ford script is based on Henry Ford's signature and was adopted by the company in the early 1900s. The 'Blue Oval' emblem first appeared in the 1910s and was refined over subsequent decades into the familiar blue-and-white oval that serves as the brand's primary mark. Across the 20th century the company standardized the oval's proportions and the blue color, with periodic refinements to typography and finish while retaining the cursive script as the core element. Ford's modern logo and color specifications are documented in its corporate brand guidelines.