Edsel

Edsel was a marque of the Ford Motor Company marketed for model years 1958–1960 and named for Edsel Ford, the son of Henry Ford. Its most recognizable design cue and branding element was the distinctive vertical "horsecollar" (or "toilet seat") grille treatment used on many models, often paired with a simple badge featuring an oval or stylized "E" and the EDSEL wordmark on trunk and hood scripts. The branding emphasized a standalone division identity within Ford, using unique script and badge treatments rather than full departure from Ford family design vocabulary. Though short-lived, Edsel's logos and grille design remain historically notable as emblematic of 1950s American automotive marketing and styling experiments.