Bestune Logo

FAW Bestune Automobile Co., Ltd.

The Bestune emblem presents a crisp, window-like symbol that reflects FAW's modern passenger-car ambitions. Its visual identity blends Chinese automotive heritage with a cleaner, more digital character suited to connected SUVs, sedans, and electric models.

Official website
Live logo URL
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Bestune full

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Choose the right Bestune asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Bestune logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/bestune?token=YOUR_API_KEY"3  alt="Bestune logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/bestune
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Bestune.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Bestune began in China in 2006 as Besturn, a passenger-car brand developed by FAW for sedans and later SUVs. Its early identity used a winged, chrome-style emblem that visually connected the brand to FAW's established automotive heritage.

In 2018 the brand adopted the English name Bestune and introduced a new emblem often described as a window-like mark, giving the marque a cleaner, more technology-led identity. The rebrand supported Bestune's move toward younger buyers, connected vehicles, and electrified model lines.

First color in the reference palette

Motomarks records #000000 as the primary Bestune reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Bestune logo in use today.

Origins as Besturn

The brand was launched by FAW in 2006 under the English name Besturn, with the Chinese name Benteng. It was positioned as a domestic passenger-car line for sedans and later expanded into SUVs, using FAW's manufacturing base and engineering resources.

FAW group connection

Bestune's identity has always been tied to FAW, one of China's largest and oldest automotive groups. The brand's early visual language used chrome and wing-like forms common to mainstream car badges, helping establish a premium passenger-car image within FAW's wider portfolio.

Bestune rebrand

In 2018 FAW reintroduced the marque internationally as Bestune, replacing the Besturn spelling in export-facing identity. The rebrand brought a more geometric emblem and a cleaner wordmark, aligning the brand with connected-car technology, younger buyers, and new-energy vehicles.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2006

Besturn winged badge

The early Besturn identity used a polished automotive badge with wing-like symmetry and a central form, visually linking the new passenger-car marque to established car-emblem traditions and FAW's corporate background.

Reason for redesign: The launch identity was created to introduce FAW's new passenger-car brand and give it a distinct showroom presence.

2018

Bestune name and window emblem

The 2018 identity introduced the Bestune name and a more angular, window-like emblem paired with a simplified Latin wordmark. The design moved away from the more traditional chrome-wing style toward a flatter, contemporary brand system.

Reason for redesign: The redesign supported a broader brand renewal focused on international recognition, younger customers, smart mobility, and electrified products.

What to preserve in production

Shape, color, and type cues that keep Bestune recognizable at app scale.

Composition

The current Bestune identity is built around a compact geometric emblem and a straightforward wordmark. The mark is designed to work as both a vehicle badge and a digital brand symbol, with strong symmetry and clear interior negative space.

Symbol

The window-like form is commonly associated with openness, a view forward, and a modern mobility experience. In the context of the 2018 rebrand, it signals a shift from a conventional domestic passenger-car badge to a more technology-oriented identity.

Lettering

The Bestune wordmark uses clean, sans-serif letterforms with a practical, modern tone. Its restrained typography supports use across vehicle badging, dealer signage, export materials, and digital interfaces.

Color

Bestune's public-facing logo is most often presented in black, white, chrome, or metallic finishes depending on context. Black provides the clearest digital reference, while chrome and silver finishes remain important on vehicle grilles, tailgates, and wheel centers.

Shape

The emblem relies on a structured, angular outline with a central aperture, giving it a technical and architectural feel. Its simple geometry helps it remain legible at small sizes and recognizable when rendered as a vehicle badge.

Heritage

Although the current identity is more modern than the original Besturn badge, it retains continuity through its connection to FAW and the Benteng name in China. The change marks an evolution rather than a break from FAW's passenger-car ambitions.

Market context

Bestune reflects the development of Chinese domestic car brands from value-focused sedans into more design-conscious, technology-led vehicle ranges. Its updated identity is part of a broader movement among Chinese manufacturers to build export-ready brand systems.

Design logic

The logo favors clarity, geometric balance, and adaptability over ornate detailing. This supports Bestune's positioning around smart mobility, practical quality, and contemporary Chinese automotive design.

Where teams place it

Common product surfaces where Bestune assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

Bestune uses its emblem on grilles, tailgates, wheel centers, and steering wheels, often in metallic or chrome-like finishes for physical durability and a premium vehicle impression.

Dealer signage

Dealers

Dealerships use the Bestune name and emblem on exterior signage, showroom displays, sales materials, and service-area branding to identify the FAW-backed passenger-car marque.

Digital product interfaces

Product teams

The simplified black or white logo works well in model selectors, configurators, mobile interfaces, fleet tools, and marketplace listings where clear recognition at small sizes is important.

Export marketing

Importers and distributors

The Bestune English wordmark supports international communication for markets outside China, where the brand is presented as part of FAW's passenger-car and new-energy vehicle portfolio.

Answers before you ship

Format, usage, attribution, and history notes for the Bestune logo.

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