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Brand Information
Brand Name
Baojun
Company Name
SAIC-GM-Wuling Automobile Co., Ltd. (SGMW)
API Usage
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GET https://api.motomarks.io/brands/baojunAbout the Baojun logo
Baojun (Chinese: 宝骏) was introduced in 2010 by the SAIC-GM-Wuling joint venture to offer value-oriented passenger vehicles for the Chinese market. The brand's emblem has long used a stylized horse head within a shield—drawing on the literal meaning of the Chinese name ("precious/treasured steed")—symbolizing agility and dependability. Over time Baojun's visual identity evolved toward a cleaner, more modern shield-and-horse motif to align with product upgrades and a move upmarket while retaining the marque's heritage.