Baojun Logo

SAIC-GM-Wuling Automobile Co., Ltd.

The Baojun emblem carries the meaning of a treasured horse, linking the brand name to speed, reliability and aspiration. Its shift from a shielded horse head to a faceted diamond mark reflects a move from practical value cars toward a more modern, connected identity.

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Baojun full

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Choose the right Baojun asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Baojun logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/baojun?token=YOUR_API_KEY"3  alt="Baojun logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/baojun
Authorization: Bearer YOUR_SECRET_KEY
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Reference

More about Baojun.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Baojun was launched in China in 2010 by SAIC-GM-Wuling as a value-focused passenger vehicle brand. Its original emblem used a horse head inside a shield, reflecting the Chinese name Baojun, commonly translated as "treasured horse" or "precious steed.

" In 2019, the company introduced the New Baojun identity with a sharper diamond-shaped mark for more connected and youth-oriented vehicles. The horse symbolism remains central to the brand story, while the newer geometry gives the identity a more digital and premium visual tone.

First color in the reference palette

Motomarks records #C8102E as the primary Baojun reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Baojun logo in use today.

Origins

Baojun was introduced in 2010 by SAIC-GM-Wuling to serve China's growing demand for affordable passenger vehicles. The brand name uses Chinese characters that are widely interpreted as "treasured horse," giving the marque a memorable symbol rooted in strength, mobility and dependable service. Early Baojun models, including the Baojun 630, were positioned below mainstream global joint venture brands while still benefiting from the manufacturing and distribution scale of SAIC-GM-Wuling.

Original horse shield identity

The first Baojun logo centered on a stylized horse head placed inside a shield. The shield gave the value-focused brand a sense of protection, durability and trust, while the horse directly visualized the brand name. This identity appeared across early sedans, MPVs and SUVs as Baojun expanded in the Chinese market during the 2010s.

New Baojun identity

In 2019, SAIC-GM-Wuling introduced New Baojun as a more design-led and technology-oriented expression of the brand. The New Baojun emblem replaced the literal shield-and-horse treatment with a faceted diamond-like symbol, while retaining a visual connection to the horse head through angular internal forms. The change supported vehicles marketed with more connected features, cleaner design language and a more contemporary retail image.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2010

Baojun horse head shield

The original Baojun logo featured a stylized horse head set inside a shield-shaped badge. It was commonly rendered with metallic silver detailing and a red background, giving the young brand an automotive crest appearance.

Reason for redesign: The mark was created for the brand launch and translated the Baojun name into a clear visual symbol for Chinese buyers.

2019

New Baojun diamond mark

The New Baojun identity introduced a geometric, faceted diamond-shaped emblem. The design reduced the literal horse shield into a sharper, more abstract form suitable for modern vehicle badging and digital interfaces.

Reason for redesign: The redesign supported the New Baojun product strategy, which targeted younger buyers and emphasized connectivity, design and a more premium brand impression.

What to preserve in production

Shape, color, and type cues that keep Baojun recognizable at app scale.

Composition

Baojun's identity is built around a central emblem rather than a wordmark-led system. The original composition used a crest structure with the horse head as the focal point, while the New Baojun version compresses the idea into a symmetric, faceted diamond form.

Symbol

The horse is a direct reference to the Baojun name, associated with energy, mobility, endurance and value. The shield in the early logo suggested reliability and protection, while the later diamond form suggests refinement, precision and a higher-tech positioning.

Lettering

Baojun branding is often paired with clean Latin and Chinese logotypes that support legibility in dealer, vehicle and digital contexts. The emblem carries most of the recognition, so the typography generally stays restrained rather than highly decorative.

Color

Red has been strongly associated with Baojun's public identity, especially in the shield-era badge and New Baojun communications. Metallic silver or chrome finishes are common on vehicle badging, giving the mark an automotive-grade surface and helping it stand out on bodywork.

Shape

The original shield created a traditional automotive badge silhouette with a stable outline. The New Baojun diamond uses angular facets and symmetry, making the identity feel more technical and more adaptable to illuminated badges, app icons and digital screens.

Heritage

Although Baojun is a relatively young marque, the horse symbol gives it a heritage-style anchor that is easy to understand. The 2019 redesign preserved the underlying idea while changing the visual language to match newer product ambitions.

Market context

In Chinese naming and symbolism, a fine horse can imply capability, trustworthiness and forward motion. Baojun uses that association in a practical automotive context, connecting affordability and everyday usefulness with aspirational language.

Design logic

Baojun's logo design balances accessible meaning with modern simplification. The brand moved from a literal, protective crest to a more abstract and faceted mark, reflecting a broader shift from entry value positioning toward technology, design and urban mobility.

Where teams place it

Common product surfaces where Baojun assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

Baojun emblems are applied to grilles, tailgates, steering wheels and wheel centers, usually in metallic or chrome-like finishes for durability and visibility.

Dealer signage

Dealers

Dealerships use the Baojun name and emblem on exterior signs, sales displays and service reception areas to identify official sales and aftersales touchpoints.

Digital product interfaces

Product teams

The simplified New Baojun diamond mark is well suited to app icons, vehicle infotainment screens, connected-service interfaces and online configurator environments.

Marketing and launch materials

Marketing teams

Baojun uses its emblem and red-led identity in product launches, brochures, social media visuals and campaign materials to link new vehicles with the parent brand.

Answers before you ship

Format, usage, attribution, and history notes for the Baojun logo.

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