TVR

TVR's visual identity has historically centered on the three-letter TVR monogram, often presented within a shield or simple crest. Early badges (1950s–1970s) were straightforward metal or enamel plaques showing the block letters, while later eras introduced more stylized and sculpted versions reflecting changes in coachwork and company ownership. During the Peter Wheeler years and subsequent decades the badge evolved into sharper, more modern treatments, and the brand revival in the 2010s introduced a cleaner, contemporary shield and wordmark to signal a return to hand-built sports-car craftsmanship.