SERES Logo

Seres Group Co., Ltd.

The SERES emblem pairs a precise geometric mark with an uppercase wordmark to express electric mobility, engineering focus, and modern manufacturing. Its cool blue identity gives the brand a technical, future-facing character while connecting its visual presence to China’s new energy vehicle sector.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/seres.

Logo
SERES logo
Founded
2016
Country
China
Company
Seres Group Co., Ltd.
Headquarters
Chongqing, China
Parent
Seres Group Co., Ltd.
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
SERES full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right SERES asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the SERES logo in an app

Add the published SERES logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/seres. That slug stays stable as Motomarks updates the published SERES assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "SERES logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/seres?token=YOUR_API_KEY"3  alt="SERES logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/seres
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about SERES.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

SERES developed from the electric vehicle activities of Sokon, later Chongqing Sokon Industry Group, and became a dedicated new energy vehicle identity as the company expanded beyond traditional compact commercial vehicles.

The SERES name has been presented with a clean uppercase wordmark and a blue, technology-oriented emblem, aligning the brand with electric mobility and connected vehicle engineering. The brand identity became more visible internationally after SF Motors adopted the SERES name for its electric vehicle operations and as Seres Group emphasized premium new energy vehicles in China and export markets.

First color in the reference palette

Motomarks records #005BAC as the primary SERES reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the SERES logo in use today.

Origins

SERES traces its modern brand identity to the electric vehicle business developed by Sokon and its overseas SF Motors operation, which was established in the United States in 2016. The SERES name was adopted for new energy vehicles as the company moved from small commercial vehicles and powertrains toward intelligent electric passenger cars. Seres Group is headquartered in Chongqing and is listed on the Shanghai Stock Exchange.

New energy vehicle focus

The SERES brand became associated with battery electric and range-extended electric vehicles, including models marketed in China and export markets. Its branding emphasizes clean technology, digital mobility, and a more premium image than the group’s earlier utility vehicle businesses. The visual identity supports that shift with a simple blue mark and a compact, uppercase name treatment.

Seres Group identity

Chongqing Sokon Industry Group later adopted the Seres Group name, reflecting the strategic importance of the SERES new energy vehicle business. The group identity helped bring the corporate name, vehicle branding, and electric mobility strategy closer together. This strengthened SERES as both a vehicle badge and a corporate technology signal.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2019

SERES name adopted for EV branding

The electric vehicle business moved from the SF Motors name toward the SERES identity, using a cleaner technology-led wordmark and a blue emblem. The visual language emphasized new energy mobility rather than a conventional industrial or utility vehicle image.

Reason for redesign: The change supported a broader international electric vehicle strategy and created a more distinct consumer-facing brand name.

2020

Modern SERES uppercase identity

The current presentation commonly uses an uppercase SERES wordmark with a blue geometric symbol. The design is restrained, symmetrical, and suited to vehicle badging, digital interfaces, dealership signage, and corporate communications.

Reason for redesign: The simplified identity supports consistent use across electric vehicles, connected services, export communications, and corporate branding.

What to preserve in production

Shape, color, and type cues that keep SERES recognizable at app scale.

Composition

The SERES identity is built around a compact geometric emblem and a strong uppercase wordmark. The composition is horizontal and balanced, making it practical for vehicle rear badging, grille or fascia placement, app icons, and dealer signage.

Symbol

The geometric symbol suggests precision, motion, and engineered energy rather than heritage ornamentation. Its abstract form fits the brand’s positioning in electric mobility and intelligent vehicle technology.

Lettering

The wordmark uses uppercase letters with a modern sans-serif character. The letterforms are straightforward and technical, supporting legibility in both physical vehicle applications and small digital formats.

Color

Blue is the dominant brand color and is closely associated with technology, electricity, reliability, and clean mobility. The restrained palette helps SERES maintain a contemporary identity that is distinct from the chrome-heavy styling of many legacy automotive badges.

Shape

The mark relies on simple geometry and symmetry. This gives the emblem a manufactured, engineered feel and allows it to reproduce clearly on screens, signage, and vehicle surfaces.

Heritage

SERES has a relatively recent logo history compared with long-established automotive marques. Its identity reflects a transition from Sokon’s earlier manufacturing background into a new energy vehicle brand built for modern passenger car markets.

Market context

SERES is part of the wave of Chinese automotive brands using new identities to compete in electric and intelligent vehicles. Its logo language reflects the broader move in China’s auto industry from manufacturing-led branding to technology-led consumer branding.

Design logic

The design philosophy is minimal, technical, and adaptable. It favors clean recognition over decorative complexity, matching the brand’s focus on electric vehicles, digital systems, and modern mobility.

Where teams place it

Common product surfaces where SERES assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The SERES emblem and wordmark are used on vehicle exteriors, typically as front, rear, or model-line identification for electric passenger vehicles.

Dealer and showroom signage

Dealers

The blue SERES identity appears in retail environments to distinguish the brand’s new energy vehicle positioning and support a clean technology-focused showroom presence.

Digital product interfaces

Product teams

The simplified geometric mark and uppercase wordmark can be adapted for vehicle listings, charging and ownership apps, fleet systems, and online automotive catalogs.

Corporate communications

Media and investors

Seres Group uses the SERES identity in investor, media, and corporate communications connected with its new energy vehicle business.

Common questions about the SERES logo

Format, usage, attribution, and history notes for the SERES logo.

What does the SERES logo mean?

The SERES logo uses a geometric, technology-oriented mark with a blue color treatment to support the brand’s electric vehicle identity. SERES has not published a widely cited detailed symbolic explanation for every element, so the safest interpretation is that the logo communicates precision, modern mobility, and new energy vehicle engineering.

What does the current SERES logo look like?

The current SERES identity is generally presented as an uppercase SERES wordmark paired with a compact blue geometric emblem. The design is clean, symmetrical, and suited to both vehicle badging and digital use, reflecting the brand’s focus on electric and intelligent passenger vehicles.

When did the SERES logo history begin?

The modern SERES identity is tied to the electric vehicle business developed from SF Motors, which was established in 2016 and later used the SERES name for EV branding. The logo history is therefore relatively recent and reflects the company’s move from its Sokon manufacturing background into new energy passenger vehicles.

Can product teams use the SERES logo in apps or vehicle databases?

Product teams can display the SERES logo in factual contexts such as vehicle identification, marketplace listings, or brand references, but they should use an accurate current asset and avoid implying endorsement. Motomarks can help with asset delivery and developer integration, while trademark usage should still follow SERES or Seres Group guidance.

Where should teams check official SERES logo and trademark guidance?

Teams should check the official SERES or Seres Group website, press materials, dealer resources, or direct corporate communications for current logo and trademark guidance. Automotive logos are trademarks, so usage should be limited to accurate identification unless the manufacturer grants broader permission.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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