SAIPA Logo and Brand Identity

SAIPA Automotive Group

The SAIPA emblem presents a precise geometric mark rooted in Iranian visual culture and the company's industrial identity. Its blue, architectural character gives the brand a formal, engineered presence across vehicles, dealerships, and corporate communications.

Official website
Live logo URL
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SAIPA full

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Choose the right SAIPA asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the SAIPA logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/saipa?token=YOUR_API_KEY"3  alt="SAIPA logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/saipa
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about SAIPA.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

SAIPA was established in Iran in 1965 as an automobile manufacturer originally connected with Citroën production under the French-derived name Société Anonyme Iranienne de Production Automobile. The company later became one of Iran's major vehicle manufacturers, producing passenger cars, commercial vehicles, and models developed through local and international partnerships.

SAIPA's best-known emblem was designed by prominent Iranian graphic designer Morteza Momayez in the 1980s, using a geometric, three-part form associated with Iranian architectural motifs and industrial progress. The blue corporate identity has remained closely tied to the brand's image as a large-scale national automaker.

First color in the reference palette

Motomarks records #005BAC as the primary SAIPA reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the SAIPA logo in use today.

Origins

SAIPA was founded in 1965 in Iran with a name derived from French, Société Anonyme Iranienne de Production Automobile. Its early production was associated with Citroën vehicles, including assembly and local manufacture for the Iranian market. The company grew into a major domestic automaker and later formed part of Iran's larger state-supported automotive industry.

Growth in the Iranian Market

Through the late twentieth century, SAIPA expanded from licensed production into a broader manufacturing group with passenger cars, commercial vehicles, and affiliated subsidiaries. It became especially visible in Iran through mass-market models and locally produced vehicles aimed at everyday transport. The brand identity developed alongside this role as a national-scale manufacturer.

Morteza Momayez and the Corporate Emblem

SAIPA's widely recognized emblem is associated with Morteza Momayez, a leading Iranian graphic designer. The mark uses a disciplined geometric structure rather than an illustrative car symbol, giving the brand a modern corporate appearance while retaining references to Iranian design traditions. Its architectural balance helped make it suitable for vehicle badges, signage, printed materials, and industrial applications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1965

Early SAIPA identity

SAIPA's first corporate identity was tied to its French-derived company name and early role assembling and producing vehicles under international cooperation. Early branding was more corporate and functional than the later geometric emblem.

Reason for redesign: The company was newly established and needed a manufacturing identity for licensed automotive production in Iran.

1980s

Geometric emblem by Morteza Momayez

The best-known SAIPA symbol introduced a three-part geometric form in blue, built from repeated angular elements arranged around a central negative space. The design created a strong, symmetrical badge that could work on vehicles and corporate materials.

Reason for redesign: The redesign gave SAIPA a modern national corporate mark with stronger recognition and a clearer visual system for a growing automotive group.

2000s

Digital-era refinements

Later uses of the SAIPA identity standardized the blue emblem and wordmark for websites, dealer signage, and corporate communications. The core geometry of the symbol remained consistent while reproduction became cleaner across digital and print media.

Reason for redesign: The identity needed consistent application across modern media, retail environments, and group communications.

What to preserve in production

Shape, color, and type cues that keep SAIPA recognizable at app scale.

Composition

The SAIPA mark is a symmetrical geometric emblem built from three repeated angular units. The elements converge around a central open space, creating a compact industrial badge with strong balance and easy recognition.

Symbol

The repeated triangular and chevron-like forms are commonly associated with movement, coordination, and upward industrial development. Public discussions of the mark also connect its geometry with Iranian architectural ornament, giving the emblem a local cultural foundation rather than a purely mechanical image.

Lettering

SAIPA is commonly presented in uppercase Latin lettering, often paired with Persian text in domestic applications. The typography is secondary to the emblem and usually appears in a straightforward corporate style to preserve legibility.

Color

Blue is the dominant SAIPA identity color. It gives the manufacturer a formal, institutional, and technical impression, fitting a large industrial company rather than a performance or luxury marque.

Shape

The emblem relies on angular geometry, repetition, and negative space. Its compact triangular organization makes it effective as a grille badge, document mark, signage element, and digital icon.

Heritage

The logo's association with Morteza Momayez links SAIPA to modern Iranian graphic design history. Its architectural geometry also reflects a desire to combine national visual references with the needs of an industrial automotive brand.

Market context

For Iranian consumers, the SAIPA emblem is strongly connected with locally produced everyday vehicles and the country's domestic automotive sector. Its use across vehicles and dealer networks has made it a familiar industrial symbol in Iran.

Design logic

The design favors disciplined structure, repeatability, and symbolic abstraction. Instead of depicting a car, it uses a geometric system that can represent manufacturing, organization, and national design identity.

Where teams place it

Common product surfaces where SAIPA assets need to stay clear, consistent, and fast.

Vehicle badges

Vehicle owners and buyers

The geometric SAIPA emblem is used as a front and rear vehicle badge on models produced by the company and its group brands where applicable.

Dealer signage

Dealers and customers

SAIPA's blue emblem and wordmark appear on dealership exteriors, service centers, and sales materials across Iran.

Corporate communications

Investors, media, and partners

The identity is used on official announcements, company websites, annual materials, and group communications.

Digital product listings

Developers and automotive platforms

Automotive marketplaces and vehicle data products use the SAIPA logo to identify models, manufacturer records, and Iranian-market vehicle listings.

Answers before you ship

Format, usage, attribution, and history notes for the SAIPA logo.

Browse the logo library →API docsPricing