Lamborghini

The Lamborghini badge was created at the company's founding in 1963 and uses a charging bull within a heraldic shield, reflecting founder Ferruccio Lamborghini's zodiac sign (Taurus) and his personal interest in Spanish bullfighting. The black-and-gold crest and bold, angular type have been consistent visual anchors, emphasizing power, prestige and performance. Over the decades the crest has seen only minor refinements to proportions and finish while retaining its iconic bull motif and shield shape as the central brand mark.