Lagonda Logo

Aston Martin Lagonda Global Holdings plc

The Lagonda emblem carries the character of an early British luxury marque shaped by engineering ambition, elegant coachwork, and grand touring prestige. Its script-led identity and historic winged forms give the brand a refined, archival presence within the Aston Martin family.

Official website
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Lagonda full

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Choose the right Lagonda asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Lagonda logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/lagonda?token=YOUR_API_KEY"3  alt="Lagonda logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/lagonda
Authorization: Bearer YOUR_SECRET_KEY
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Reference

More about Lagonda.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Lagonda was founded in 1906 by American-born engineer Wilbur Gunn in Staines, Middlesex, and took its name from the Lagonda Creek area near his birthplace in Springfield, Ohio. Early Lagonda identity used a distinctive script wordmark and, in many applications, a winged emblem that linked the marque to speed, engineering, and grand touring.

After David Brown acquired Lagonda in 1947, the name became closely associated with Aston Martin and appeared on luxury saloons and limited-production models. In the modern era, Lagonda has been used by Aston Martin for ultra-luxury concepts and the Aston Martin Lagonda company name, with a restrained identity that emphasizes heritage, exclusivity, and British craftsmanship.

First color in the reference palette

Motomarks records #000000 as the primary Lagonda reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Lagonda logo in use today.

Origins

Lagonda was established in 1906 by Wilbur Gunn, an American engineer and opera singer who settled in Britain. The company was based in Staines, Middlesex, and its name came from the Lagonda area near Gunn's birthplace in Springfield, Ohio. Lagonda first built motorcycles and light cars before developing a reputation for sporting and luxury automobiles.

Pre-war engineering and competition success

During the 1920s and 1930s, Lagonda became known for technically ambitious cars, including sporting tourers and larger luxury models. The marque gained international recognition when a Lagonda M45R Rapide won the 24 Hours of Le Mans in 1935. This period helped establish Lagonda's association with long-distance performance, robust engineering, and elegant British coachbuilt design.

Aston Martin acquisition

David Brown acquired Lagonda in 1947, the same year he acquired Aston Martin. The acquisition gave Aston Martin access to the engineering work of W. O. Bentley, who had been associated with Lagonda, and helped strengthen the group's luxury and performance credentials. From that point, Lagonda became closely connected with Aston Martin, appearing on select high-end saloons and specialist models.

Modern Lagonda identity

In later decades, the Lagonda name was used for distinctive Aston Martin luxury saloons, most famously the wedge-shaped Aston Martin Lagonda introduced in the 1970s. Aston Martin also revived Lagonda for concepts and special projects, including the Lagonda Taraf and Lagonda Vision Concept. Today, Lagonda remains part of Aston Martin's corporate and heritage identity rather than a broad standalone production brand.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1906

Early Lagonda script identity

Early Lagonda branding centered on a flowing script wordmark that reflected the personal, coachbuilt character of the young manufacturer. The script style helped distinguish the marque from more industrial-looking early automotive nameplates.

Reason for redesign: The original identity supported a newly founded specialist manufacturer and gave the cars a recognizable marque signature.

1920s

Winged Lagonda badge

Historic Lagonda badges often used a winged arrangement with the Lagonda name across the center, combining a traditional automotive symbol of speed with the marque's elegant lettering. The wing form connected the badge visually with performance, travel, and prestige.

Reason for redesign: The winged badge aligned Lagonda with the visual language of sporting luxury cars during the interwar period.

1947

Aston Martin Lagonda era

After the David Brown acquisition, Lagonda identity was increasingly presented alongside Aston Martin's corporate and product identity. The Lagonda name retained its heritage value while appearing on selected luxury saloons and specialist models.

Reason for redesign: Ownership changed when David Brown acquired Lagonda and integrated it with Aston Martin.

2010s

Modern luxury marque treatment

Modern Lagonda usage has favored restrained, premium presentation, often using the Lagonda name in a clean monochrome setting for concepts and ultra-luxury projects. The identity emphasizes heritage and exclusivity more than mass-market visibility.

Reason for redesign: Aston Martin used the Lagonda name to signal a distinct ultra-luxury positioning for selected modern concepts and limited models.

What to preserve in production

Shape, color, and type cues that keep Lagonda recognizable at app scale.

Composition

Lagonda's historic identity is built around a central nameplate, usually expressed as a script or refined wordmark, sometimes set within or across a winged badge. The composition is horizontal and elegant, suited to radiator badges, bonnet emblems, and coachbuilt bodywork.

Symbol

The wings traditionally suggest speed, travel, and mechanical ambition, while the Lagonda name carries a personal geographic reference to Wilbur Gunn's American origins. Together, the emblem links British luxury motoring with the founder's transatlantic story.

Lettering

Lagonda typography has historically leaned toward a flowing script rather than a purely geometric industrial style. This gives the marque a handcrafted, coachbuilt impression and distinguishes it from the more sharply structured Aston Martin wordmark.

Color

Modern Lagonda presentation is most often documented in restrained monochrome use, especially black, white, and metallic badge finishes. The absence of a loud color system reinforces the brand's luxury position and allows the emblem to work on painted metal, chrome, and digital backgrounds.

Shape

The historic winged shape creates a wide, balanced silhouette with the wordmark as the focal point. This low, stretched form is well suited to automotive applications because it sits naturally on grilles, bonnets, and rear deck lids.

Heritage

Lagonda's emblem heritage is tied to early twentieth-century British motoring, Le Mans success, and later Aston Martin ownership. The marque's visual identity functions as a heritage signal rather than a high-volume consumer badge.

Market context

Lagonda is significant among enthusiasts for its association with pre-war performance, luxury saloons, and the unconventional Aston Martin Lagonda of the 1970s and 1980s. Its badge carries niche prestige rooted in engineering history rather than broad mass-market recognition.

Design logic

The Lagonda identity favors understatement, elegance, and historical continuity. Its most effective visual treatments preserve the name's script character and use simple monochrome or metallic finishes to project luxury without visual excess.

Where teams place it

Common product surfaces where Lagonda assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and restorers

Lagonda branding has been used on bonnet, grille, and rear badging for historic cars and selected Aston Martin-associated models.

Heritage documentation

Collectors and historians

The Lagonda name and emblem are used in historical references, auction listings, museum descriptions, and marque research connected to pre-war and post-war luxury cars.

Aston Martin corporate context

Investors and media

Lagonda appears in the legal and corporate name Aston Martin Lagonda Global Holdings plc and in brand storytelling related to Aston Martin's heritage.

Digital automotive products

Product teams

Apps, databases, and vehicle identity systems may display the Lagonda logo or name to identify classic cars, concept vehicles, and Aston Martin Lagonda models.

Answers before you ship

Format, usage, attribution, and history notes for the Lagonda logo.

Browse the logo library →API docsPricing