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GET https://api.motomarks.io/brands/dafDAF began as the Dutch firm Van Doorne's Aanhangwagen Fabriek, founded by Hub van Doorne and his brother in 1928; the name was shortened to DAF (an acronym of the original Dutch name) as the company expanded into truck manufacturing after World War II. The DAF logo has evolved from utilitarian wordmarks in its early years to the bolder, streamlined emblem used today, which emphasizes the three-letter logotype often presented on a strong orange field—reflecting the brand's Dutch roots and strong visual presence in commercial vehicle markets. Historic logo treatments have typically focused on solid, geometric letterforms that communicate durability and industrial heritage while more recent iterations refine spacing and adopt a brighter orange to improve visibility and brand recognition.