Caterham

Caterham's visual identity has historically been a straightforward wordmark and badge that emphasizes the company's connection to lightweight sports cars and the legacy of the Lotus Seven. The brand identity centers on a clean, technical logotype often presented alongside simple, badge-style treatments used on vehicles and merchandising. Over time Caterham's branding has remained function-focused and closely tied to motorsport and the Seven's minimalist engineering aesthetic, with limited major redesigns compared with larger volume manufacturers. The company's origins date to 1973 when Graham Nearn acquired rights to continue production of the Lotus Seven, and the brand has consistently reflected that continuation heritage in its visual and product branding.