Aurus Logo and Brand Assets

Aurus LLC

The Aurus emblem presents a precise, winged A form associated with state-level luxury, ceremonial transport, and Russian automotive engineering. Its black and gold visual language gives the marque a formal, premium character suited to executive sedans, limousines, and flagship SUVs.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/aurus.

Logo
Aurus logo
Founded
2018
Country
Russia
Company
Aurus LLC
Headquarters
Moscow, Russia
Parent
NAMI
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Aurus full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Aurus asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Aurus logo in an app

Add the published Aurus logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/aurus. That slug stays stable as Motomarks updates the published Aurus assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Aurus logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/aurus?token=YOUR_API_KEY"3  alt="Aurus logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/aurus
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Aurus.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Aurus is a Russian luxury automotive marque created from the state-backed Kortezh project and publicly introduced with the Senat limousine in 2018. The brand name combines associations with aurum, the Latin word for gold, and Russia, supporting a visual identity built around prestige and national representation.

Its emblem has been presented as a sharp, symmetrical A-like wing form, typically rendered in metallic gold or monochrome treatments to suit luxury sedan, limousine, and SUV applications.

First color in the reference palette

Motomarks records #000000 as the primary Aurus reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Aurus logo in use today.

Origins

Aurus grew out of the Russian Kortezh project, a state-backed program to create a domestic modular platform for official and executive vehicles. NAMI led the engineering work, and the resulting vehicles were developed for both government transport and the luxury market.

Public launch

The Aurus Senat limousine became widely known in 2018 when it appeared in official Russian state use and was later presented to the public at the Moscow International Automobile Salon. The brand expanded its public identity around the Senat sedan and limousine, followed by the Komendant SUV.

Production development

Early Aurus vehicles were associated with specialist production and state use, while serial production was later developed at facilities in Russia. The brand has positioned itself as a domestic luxury manufacturer with a focus on formal design, powerful drivetrains, and executive interiors.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2018

Aurus brand emblem introduced

The modern Aurus mark appeared with a symmetrical, angular emblem resembling a stylized letter A with wing-like extensions. It was paired with a clean uppercase wordmark and often presented in gold, black, or chrome finishes.

Reason for redesign: The emblem was created to launch a new Russian luxury marque with a distinct identity separate from the Kortezh project name.

What to preserve in production

Shape, color, and type cues that keep Aurus recognizable at app scale.

Composition

The Aurus logo is centered on a geometric emblem with strong bilateral symmetry. Its pointed central form and outstretched side elements create a formal badge shape that works well on grilles, wheel centers, steering wheels, and digital interfaces.

Symbol

The emblem is commonly read as a stylized A, linking directly to the Aurus name. Its wing-like construction suggests motion, authority, and ceremonial presence, while the gold association reinforces the brand name's connection to aurum.

Lettering

The Aurus wordmark uses widely spaced uppercase lettering, giving the name a restrained and formal tone. The letter spacing supports a luxury positioning by emphasizing clarity, balance, and calm rather than speed or aggression.

Color

Black, gold, chrome, and white are the most visible treatments in Aurus identity applications. Black provides a formal luxury base, gold suggests status and the aurum reference in the name, and chrome suits physical vehicle badging.

Shape

The main symbol uses sharp angles, horizontal extension, and a central vertical emphasis. This gives the badge a crest-like structure without using a traditional shield, helping it feel modern while still formal.

Heritage

Although Aurus is a recent marque, its identity draws from state limousine traditions and official transport rather than from a long consumer-car lineage. The emblem supports that heritage through a dignified, ceremonial appearance.

Market context

Aurus has cultural significance in Russia because it was developed as a domestic luxury vehicle brand for high-level official use as well as private customers. Its visual identity is closely tied to national prestige and executive mobility.

Design logic

The logo favors controlled geometry, symmetry, and premium materials over expressive decoration. Its design philosophy is to communicate authority, exclusivity, and national luxury through a minimal but formal emblem.

Where teams place it

Common product surfaces where Aurus assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and retail customers

The Aurus emblem is used on vehicle grilles, steering wheels, wheels, and exterior trim, often as a chrome or metallic badge.

Manufacturer communications

Media, customers, and dealers

The Aurus wordmark and emblem appear in official product photography, press materials, showroom branding, and model presentations.

Digital vehicle catalogs

Automotive marketplaces and product teams

Automotive platforms use the Aurus logo to identify Senat and Komendant models in brand filters, comparison tools, and inventory listings.

Common questions about the Aurus logo

Format, usage, attribution, and history notes for the Aurus logo.

What does the Aurus logo mean?

The Aurus logo is based on a stylized A form with wing-like extensions. It reflects the brand name, which is associated with aurum, the Latin word for gold, and Russia. The sharp symmetry, metallic treatments, and formal proportions support Aurus's positioning as a luxury marque connected with executive and state-level transport.

What does the current Aurus logo look like?

The current Aurus logo uses a geometric emblem shaped like an angular letter A with horizontal, wing-like sides. It is usually paired with an uppercase Aurus wordmark and appears in black, gold, chrome, or white depending on the application. Physical vehicle badges often use metallic finishes for a premium appearance.

When was the Aurus logo introduced?

The Aurus brand identity became public with the launch of the Aurus marque and Senat model in 2018. The logo was created for the new luxury brand that emerged from the Kortezh project led by NAMI. No long sequence of historic consumer-facing Aurus logos is widely documented before that launch.

How should product teams display the Aurus logo in digital products?

Product teams should preserve the Aurus emblem's symmetry, spacing, and contrast, especially when placing it on dark or light backgrounds. The mark works best in monochrome, gold, or metallic-style treatments that remain legible at small sizes. Motomarks can help deliver consistent PNG, WebP, or API-based assets for integration workflows.

Can the Aurus logo be used in an app or marketplace?

The Aurus logo is a manufacturer trademark, so teams should not assume permission from asset availability alone. For apps, marketplaces, or commercial interfaces, check Aurus's official website, press materials, or trademark guidance and use the logo only in ways that accurately identify Aurus vehicles without implying endorsement.

More logos from Russia

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

GAZ logoGAZGorky Automobile PlantKAMAZ logoKAMAZPublic Joint Stock Company KAMAZLada logoLadaJSC AVTOVAZMoskvich logoMoskvichJSC Moscow Automobile Plant MoskvichOka logoOkaAvtoVAZ, SeAZ and ZMAUAZ logoUAZUlyanovsk Automobile Plant LLC
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