Vauxhall Logo

Vauxhall Motors Limited

The Vauxhall griffin emblem represents the brand’s London origins, combining heraldic character with a bold V-shaped mark. Its red, circular identity gives the marque a confident British presence shaped by more than a century of vehicle production.

Official website
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Vauxhall full

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Choose the right Vauxhall asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Vauxhall logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

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One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/vauxhall?token=YOUR_API_KEY"3  alt="Vauxhall logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/vauxhall
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Vauxhall.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Vauxhall’s griffin emblem comes from the heraldic arms of Falkes de Bréauté, a medieval soldier whose London estate gave its name to the Vauxhall area. The symbol was adopted by Vauxhall Iron Works and later Vauxhall Motors, linking the car brand to its local origins rather than to a purely mechanical motif.

Over time the griffin has been simplified from a detailed heraldic figure into a cleaner roundel, often shown holding a V-shaped flag. Recent versions use flatter, sharper forms suited to digital use, vehicle grilles, and electrified model branding.

First color in the reference palette

Motomarks records #E30613 as the primary Vauxhall reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Vauxhall logo in use today.

Origins

Vauxhall began in 1857 as a marine engine and pump manufacturer founded by Alexander Wilson in the Vauxhall area of London. The business became Vauxhall Iron Works and later moved into motor vehicles, producing its first car in 1903. The brand name reflects its London origin, while the griffin emblem traces back to the heraldry associated with Falkes de Bréauté, whose estate influenced the Vauxhall place name.

Move to Luton and Motor Production

Vauxhall moved from London to Luton in 1905, establishing the town as the brand’s long-term manufacturing and corporate home. Early Vauxhall cars developed a reputation through sporting and performance-oriented models, including the Prince Henry Vauxhall. The Luton association remains central to Vauxhall’s British identity.

General Motors Era

General Motors acquired Vauxhall in 1925, bringing the British marque into a larger international automotive group. During the twentieth century, Vauxhall became closely aligned with Opel, sharing vehicle platforms while retaining its own brand name and griffin badge for the UK market. This period shaped the modern Vauxhall identity as a mainstream British automotive brand with European engineering links.

Stellantis Era

Vauxhall became part of Groupe PSA in 2017 when PSA acquired Opel and Vauxhall from General Motors. In 2021, PSA and Fiat Chrysler Automobiles merged to form Stellantis, placing Vauxhall within one of the world’s major automotive groups. The brand has since emphasized electrified passenger cars and vans for the UK market.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1857

Heraldic Griffin Origin

The Vauxhall identity adopted a griffin derived from the arms associated with Falkes de Bréauté. The figure connected the company to the Vauxhall name and its London heritage.

Reason for redesign: The mark provided a distinctive local and heraldic identity for Vauxhall Iron Works.

1903

Early Motor Car Badge

As Vauxhall entered car production, the griffin became associated with the vehicle badge. Early versions were more detailed and heraldic than the later simplified roundel.

Reason for redesign: The company needed a vehicle identity as it moved from industrial engineering into motor manufacturing.

1920s

Griffin with V Flag

The griffin was increasingly presented with a V-shaped flag or banner, establishing the central visual idea used in many later Vauxhall badges.

Reason for redesign: The V device made the emblem more directly identifiable with the Vauxhall name.

2008

Modern Chrome Roundel

A more three-dimensional silver roundel gave the griffin a polished, automotive badge appearance. The griffin and V flag remained the defining elements.

Reason for redesign: The redesign aligned the badge with contemporary vehicle grille and retail identity trends.

2020

Flat Digital Identity

Vauxhall introduced a flatter and cleaner interpretation of the griffin roundel. The simplified treatment improved clarity across screens, advertising, and vehicle applications.

Reason for redesign: The change supported digital branding and a cleaner visual system for modern communications.

2023

Next-Generation Griffin

Vauxhall revealed a sharper griffin emblem with a more progressive face and wing treatment, designed to work with the brand’s newer vehicle front-end designs.

Reason for redesign: The redesign supported the brand’s electrification strategy and refreshed visual identity.

What to preserve in production

Shape, color, and type cues that keep Vauxhall recognizable at app scale.

Composition

The Vauxhall logo is built around a circular badge containing a stylized griffin and a V-shaped flag or wing-like form. The composition balances a historic heraldic animal with a simple geometric frame that works on vehicle grilles, steering wheels, signage, and digital interfaces.

Symbol

The griffin links Vauxhall to the heraldry of Falkes de Bréauté and the historical origin of the Vauxhall place name. As a mythological creature, it also conveys protection, strength, and watchfulness, while the V form directly reinforces the brand initial.

Lettering

Vauxhall’s wordmark is typically set in a clean, modern sans-serif style that contrasts with the historic character of the griffin. The simple lettering helps the emblem remain the dominant recognition device.

Color

Red is the principal Vauxhall brand color and gives the identity energy, visibility, and a strong retail presence. White, black, and silver or grey treatments are used for contrast, monochrome applications, and physical vehicle badging.

Shape

The roundel gives the emblem a self-contained, badge-like form suitable for automotive use. Inside the circle, the angular griffin and V elements create movement and direction while preserving a compact silhouette.

Heritage

Unlike many automotive marks based on initials, abstract geometry, or technical symbols, Vauxhall’s logo preserves a direct link to medieval heraldry and local British history. The repeated use of the griffin makes continuity a defining feature of the brand identity.

Market context

In the UK, the Vauxhall griffin is closely associated with mainstream British motoring, fleet vehicles, family cars, and vans. Its long association with Luton and the British market gives the badge a national character distinct from Opel, despite shared corporate ownership and vehicle engineering.

Design logic

The identity combines continuity with simplification: the griffin remains the core asset, while each redesign reduces detail and improves usability across vehicles, retail spaces, mobile screens, and electrified product branding.

Where teams place it

Common product surfaces where Vauxhall assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The griffin roundel appears on vehicle front grilles, tailgates, steering wheels, wheel centers, and other physical touchpoints.

Dealer websites

Dealers

Retailers use the Vauxhall name, red brand color, and griffin identity to identify official sales, service, finance, and test-drive experiences.

Electric vehicle marketing

Car shoppers

The simplified modern emblem supports Vauxhall’s electric and hybrid model communications across digital ads, configurators, and launch campaigns.

Commercial vehicle communications

Fleet and business customers

The Vauxhall identity is used on van product pages, fleet materials, service communications, and business leasing offers.

Answers before you ship

Format, usage, attribution, and history notes for the Vauxhall logo.

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