Togg was founded in 2018 as Türkiye's mobility technology brand and introduced its first public vehicle concepts in December 2019.
The brand identity uses a clean Togg wordmark together with a symbol formed from two converging shapes, commonly described by the company as representing the meeting of East and West and the connection between people and technology. Its blue-led visual identity reflects the brand's Turkish origin, especially the Gemlik production base, and its positioning around electric mobility and connected digital services. As Togg moved from concept vehicles to the T10X production SUV, the logo remained minimal, digital-first, and suitable for vehicle badges, app interfaces, charging services, and corporate communications.
First color in the reference palette
Motomarks records #003B71 as the primary Togg reference color, with any alternate swatches listed in the color reference and API response.