THACO Logo and Brand Assets

THACO AUTO Corporation

The THACO emblem presents a concise industrial wordmark shaped around the company’s Vietnamese manufacturing heritage. Its blue corporate tone and direct uppercase lettering convey stability, technical capability, and the scale of a diversified automotive group.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/thaco.

Logo
THACO logo
Founded
1997
Country
Vietnam
Company
THACO AUTO Corporation
Headquarters
Ho Chi Minh City, Vietnam
Parent
THACO Group
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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THACO full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right THACO asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the THACO logo in an app

Add the published THACO logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/thaco. That slug stays stable as Motomarks updates the published THACO assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "THACO logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/thaco?token=YOUR_API_KEY"3  alt="THACO logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/thaco
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about THACO.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

THACO began in 1997 as Truong Hai Automobile Co., Ltd. in Vietnam and later became a major domestic automotive manufacturer and assembler. Its branding has long centered on the THACO name, an abbreviation derived from Truong Hai Auto Corporation, rendered as a strong uppercase wordmark.

In recent years, the identity has been used across the wider THACO Group and its automotive arm, THACO AUTO, with a clean blue corporate style that emphasizes engineering, scale, and Vietnamese industrial capability.

First color in the reference palette

Motomarks records #005BAC as the primary THACO reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the THACO logo in use today.

Origins

THACO was founded in 1997 by Tran Ba Duong as Truong Hai Automobile Co., Ltd. The company developed from vehicle trading and assembly into a large Vietnamese automotive manufacturer with production concentrated at the THACO Chu Lai Industrial Park in Quang Nam Province.

Manufacturing growth

THACO expanded through local assembly, commercial vehicle production, and partnerships with international automotive brands. Its operations came to include passenger cars, trucks, buses, and special-purpose vehicles, making the THACO name closely associated with Vietnam's modern automotive manufacturing sector.

THACO AUTO identity

As THACO diversified into a broader multi-industry group, its automotive operations became organized under THACO AUTO. The branding retained the familiar THACO name while applying a more structured corporate identity across manufacturing, distribution, retail, and service activities.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1997

THACO name introduced

The company identity was built around the THACO abbreviation, taken from Truong Hai Auto Corporation. The mark used uppercase lettering to support a practical, industrial character suitable for vehicle manufacturing and distribution.

Reason for redesign: The abbreviated name created a shorter and more scalable brand for a company operating beyond its original Truong Hai Automobile name.

2010s

Corporate blue wordmark system

THACO’s public identity became strongly associated with a blue uppercase wordmark used across corporate, manufacturing, and dealership environments. The treatment favored legibility and consistency over decorative symbolism.

Reason for redesign: The broader corporate system supported the company’s expansion across automotive manufacturing, assembly, distribution, and related industrial activities.

2020s

THACO AUTO brand architecture

The automotive business increasingly used the THACO AUTO naming structure while retaining the THACO wordmark as the core identifier. This helped distinguish the vehicle business within the wider THACO Group structure.

Reason for redesign: The naming and identity structure clarified the role of THACO AUTO as the automotive member company of a diversified industrial group.

What to preserve in production

Shape, color, and type cues that keep THACO recognizable at app scale.

Composition

The THACO identity is primarily a wordmark led by the uppercase company name. Its horizontal composition is well suited to factory signage, vehicle badging, dealer architecture, corporate documents, and digital headers.

Symbol

The name itself is the central symbol, representing Truong Hai Auto Corporation and the company’s development as a Vietnamese automotive manufacturer. The direct lettering emphasizes enterprise scale, reliability, and manufacturing discipline rather than using an animal, crest, or abstract vehicle motif.

Lettering

The lettering is uppercase, geometric, and corporate in tone. This typographic approach makes the mark easy to read across industrial environments, roadside dealerships, digital systems, and vehicle-related applications.

Color

Blue is the dominant corporate color associated with THACO and THACO AUTO. It supports a technical, stable, and institutional impression, which fits a manufacturer that operates plants, commercial vehicle lines, passenger car assembly, and distribution networks.

Shape

The mark is built around a compact horizontal word shape. Its straightforward geometry allows it to sit cleanly beside partner-brand logos, on building facades, on commercial vehicles, and in corporate communications.

Heritage

The logo’s greatest heritage element is the retained THACO abbreviation, which connects the current automotive business to the company founded in 1997 as Truong Hai Automobile. The continuity of the name has helped preserve recognition through corporate restructuring and expansion.

Market context

THACO is closely associated with Vietnam’s automotive industrialization, particularly through its large manufacturing base at Chu Lai. The brand identity therefore carries a domestic industrial meaning in addition to its role as a vehicle manufacturer and distributor.

Design logic

The design philosophy is functional and corporate, prioritizing recognition, consistency, and adaptability. Rather than using complex symbolism, the identity relies on a clear name, strong color, and disciplined application across a broad automotive organization.

Where teams place it

Common product surfaces where THACO assets need to stay clear, consistent, and fast.

Factory and industrial park signage

Employees, suppliers, visitors, and business partners

The THACO wordmark is used on manufacturing facilities, industrial buildings, and corporate infrastructure connected with the company’s vehicle production operations.

Dealer and service network branding

Customers, dealers, and fleet operators

THACO AUTO branding appears in dealership, distribution, and service contexts where the company manages passenger car and commercial vehicle operations.

Commercial vehicle communications

Fleet buyers, transport companies, and public sector customers

The identity is used in materials for trucks, buses, and special-purpose vehicles, supporting recognition in business-to-business and fleet markets.

Corporate digital platforms

Customers, investors, applicants, partners, and media

The logo is used on official websites, digital profiles, recruitment communications, and corporate announcements for THACO and THACO AUTO.

Common questions about the THACO logo

Format, usage, attribution, and history notes for the THACO logo.

What does the THACO logo mean?

The THACO logo is based on the company name, an abbreviation historically associated with Truong Hai Auto Corporation. Its meaning comes from that name recognition rather than a separate pictorial emblem. The uppercase wordmark reflects an industrial, corporate identity tied to Vietnamese vehicle manufacturing and assembly.

What does the current THACO logo look like?

The current THACO identity is typically presented as a clean uppercase wordmark, often in a strong corporate blue. It is designed for legibility across factories, dealer signage, official websites, vehicle-related communications, and group materials. THACO AUTO may appear as the automotive business name within the wider THACO Group structure.

How has the THACO logo changed over time?

Public branding has consistently retained the THACO name as the main identifier since the company’s development from Truong Hai Automobile. The most visible evolution has been the move toward a more formal corporate brand system, especially as the automotive business became organized under THACO AUTO within the broader THACO Group.

Can I use the THACO logo in a digital product?

Product teams can display the THACO logo for identification when the use is accurate, non-misleading, and technically consistent with the manufacturer’s current identity. For asset delivery or developer integration, Motomarks can provide structured logo formats, but usage rights should still be checked against THACO’s official brand or trademark guidance.

Where should teams check official THACO logo and trademark guidance?

Teams should start with THACO AUTO’s official website and THACO Group corporate channels for current identity, naming, and contact information. If the logo will be used in marketing, commercial software, press material, or partner communications, teams should seek confirmation from the manufacturer rather than assuming trademark permission.

More logos from Vietnam

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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