Panther Logo

Panther Westwinds Ltd

The Panther emblem reflects the marque’s name through a sleek big-cat identity tied to British coachbuilt sports cars. Its dark, assertive visual character matches the hand-built roadsters and luxury specials that defined Panther Westwinds in the 1970s and 1980s.

Live logo URL
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Panther full

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Choose the right Panther asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Panther logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/panther?token=YOUR_API_KEY"3  alt="Panther logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/panther
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Panther.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Panther Westwinds was founded in Surrey in 1972 by Robert Jankel, building low-volume luxury and sports cars with deliberately retro styling.

The company’s badges and branding used the Panther name literally, with a predatory cat motif that suited the long-bonnet roadsters, handcrafted interiors, and coachbuilt image of models such as the J72, De Ville, Lima, and Kallista. Because Panther operated as a specialist manufacturer rather than a mass-market marque, its identity appeared mainly on grille badges, wheel centers, brochures, and small production-run nameplates rather than through a heavily standardized global brand system. After financial difficulties, the marque passed through new ownership and was later acquired by SsangYong, making the Panther identity closely associated with British boutique carmaking of the 1970s and 1980s.

First color in the reference palette

Motomarks records #000000 as the primary Panther reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Panther logo in use today.

Origins

Panther Westwinds Ltd was established in 1972 by British designer and coachbuilder Robert Jankel. The company specialized in hand-built cars that blended modern mechanical components with prewar-inspired styling, beginning with the Panther J72. Its identity was built around exclusivity, craftsmanship, and a deliberately nostalgic alternative to mainstream sports and luxury cars.

Growth and Notable Models

During the 1970s, Panther produced distinctive low-volume models including the J72, the six-wheeled Panther 6 concept, the De Ville luxury saloon, and the Lima roadster. The Lima helped broaden the company’s appeal by offering classic styling in a more accessible sports car package. The later Kallista continued that formula and became one of the marque’s better-known production cars.

Ownership Changes

Panther entered financial difficulty around 1980 and was taken over by Korean businessman Young C. Kim. In 1987, SsangYong acquired the company and continued development and production of the Kallista. The Panther name gradually disappeared from new-car production, leaving the brand best remembered through surviving club activity, collector interest, and its distinctive British roadsters.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1972

Early Panther Westwinds identity

The early Panther identity centered on the Panther name and a feline badge theme, typically applied to small coachbuilt-car details such as grille emblems, wheel centers, and brochures. The visual emphasis was on a refined but aggressive cat association rather than a broad corporate logo system.

Reason for redesign: The identity supported a new specialist marque whose cars were named and styled to communicate exclusivity, speed, and handcrafted character.

1982

Kallista-era marque presentation

With the Kallista, Panther branding was used on a more repeatable production model, often appearing as compact exterior badging and model-specific nameplates. The identity retained the marque name and feline association while adapting to a simpler, more production-oriented sports car.

Reason for redesign: The shift reflected Panther’s move from highly specialized coachbuilt cars toward a more commercially viable roadster.

1987

SsangYong ownership period

After SsangYong acquired Panther, the marque identity remained linked mainly to the Kallista and its continuation under Korean ownership. Branding became more model-focused as Panther’s role narrowed within a larger automotive company.

Reason for redesign: The ownership change and production transition reduced Panther from an independent marque identity to a specialist name within SsangYong’s portfolio.

What to preserve in production

Shape, color, and type cues that keep Panther recognizable at app scale.

Composition

Panther’s identity is typically understood as a compact marque badge built around the brand name and a predatory-cat association. It was suited to physical automotive applications such as grille badges and wheel centers rather than a flat digital-first identity.

Symbol

The panther reference suggests speed, agility, confidence, and a slightly exotic character. Those traits matched the company’s positioning as a maker of dramatic, hand-built sports and luxury cars rather than conventional family vehicles.

Lettering

Panther wordmarks and nameplates generally favor clear, traditional lettering that complements the retro styling of the cars. The typography supports a coachbuilt impression, with the name itself carrying much of the brand personality.

Color

Black is the most appropriate primary reference color for Panther’s identity because it directly supports the dark-cat symbolism and appears consistently in representations of the marque. Metallic badge finishes, including chrome or gold-toned details, were also compatible with the brand’s luxury and classic-car presentation.

Shape

The brand identity works well in small badge formats, especially on the nose of a roadster or as a wheel-center mark. Its shapes and proportions were designed for physical presence on handcrafted cars rather than for mass advertising systems.

Heritage

The Panther logo belongs to the tradition of British specialist marques that used animal names, badges, and hand-finished details to create a strong sense of individuality. It reflects the period when low-volume manufacturers could build distinctive cars using proven components and bespoke bodywork.

Market context

Panther is remembered among enthusiasts for its unusual mix of retro styling, luxury craftsmanship, and eccentric engineering. The badge carries niche collector value because it is tied to rare models such as the J72, De Ville, Lima, Kallista, and Panther 6.

Design logic

The identity expresses character over corporate uniformity. It relies on a memorable name, physical badge presence, and an association with elegance and performance rather than a highly regulated modern visual system.

Where teams place it

Common product surfaces where Panther assets need to stay clear, consistent, and fast.

Vehicle badges

Collectors

The Panther identity appeared on grille badges, body details, wheel centers, and model-specific nameplates on cars such as the Lima and Kallista.

Classic car listings

Dealers

Auction houses, dealers, and enthusiast sites use the Panther name and badge references to identify rare British sports and luxury cars.

Owner club materials

Owner clubs

Enthusiast communities use Panther branding in historical discussion, restoration documentation, event material, and marque identification.

Automotive databases

Developers

Vehicle data platforms use the Panther marque name to distinguish Panther Westwinds models from unrelated vehicles and animal-themed logos.

Answers before you ship

Format, usage, attribution, and history notes for the Panther logo.

Browse the logo library →API docsPricing