MVM Logo

Modiran Vehicle Manufacturing Co.

The MVM emblem presents a concise letter-based identity shaped around clarity, accessibility and everyday passenger mobility. Its red-led visual character gives the Iranian-market brand a direct, retail-ready presence across showrooms, vehicle badges and model communications.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/mvm.

Logo
MVM logo
Founded
2001
Country
Iran
Company
Modiran Vehicle Manufacturing Co.
Headquarters
Tehran, Iran
Parent
Managers Automotive
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
MVM full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right MVM asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the MVM logo in an app

Add the published MVM logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/mvm. That slug stays stable as Motomarks updates the published MVM assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "MVM logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/mvm?token=YOUR_API_KEY"3  alt="MVM logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/mvm
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about MVM.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

MVM is the vehicle brand used in Iran by Modiran Vehicle Manufacturing, also known as Managers Automotive, a company established in 2001. The brand became closely associated with locally assembled Chery models, marketed in Iran under MVM names such as the MVM 110, 315, X22 and X33.

Its branding has generally used a compact Latin-letter MVM wordmark, often paired with a red corporate identity that supports visibility in dealer signage, advertising and vehicle badging. The logo history is not as extensively documented as larger global manufacturers, but its consistent emphasis on the MVM letters reflects its role as a market-facing retail identity for Chery-derived passenger vehicles in Iran.

First color in the reference palette

Motomarks records #E30613 as the primary MVM reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the MVM logo in use today.

Origins

Modiran Vehicle Manufacturing was established in 2001 in Iran and became known for assembling and selling Chery passenger vehicles under local market names. The MVM brand gave the company a distinct retail identity for compact cars, sedans and crossovers sold through its Iranian dealer network.

Chery partnership and model growth

MVM's public identity developed through its association with Chery Automobile products, including models marketed in Iran as MVM 110, MVM 315, MVM X22 and MVM X33. The brand helped position imported technology and locally assembled vehicles under a name that was easier to build into domestic advertising, service and dealership recognition.

Brand position in Iran

MVM has primarily served the passenger-car and crossover market in Iran, with a focus on accessible family vehicles and urban mobility. Its branding is commonly seen in dealer signage, model badges, after-sales communication and market-specific advertising tied to Chery-based products.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2001

MVM lettermark identity

The brand adopted a Latin-letter MVM identity for use on vehicles, dealer signage and consumer advertising. The short three-letter mark gave the company a compact and easily applied badge for a wide range of locally marketed Chery-derived models.

Reason for redesign: The identity supported the launch of a distinct Iranian-market passenger vehicle brand under Modiran Vehicle Manufacturing.

2010

Modern dealer and digital presentation

As the model range expanded into more crossovers and updated passenger cars, MVM's logo use became more standardized across dealer websites, showroom environments, advertising and model pages. The red corporate palette remained an important recognition element.

Reason for redesign: The update in usage reflected broader digital marketing, a larger model range and more consistent retail presentation.

What to preserve in production

Shape, color, and type cues that keep MVM recognizable at app scale.

Composition

The MVM identity is built around a short three-letter wordmark, making it compact enough for vehicle badging, dealer fascia and digital headers. Its visual strength comes from abbreviation rather than a complex pictorial symbol.

Symbol

The letters refer to Modiran Vehicle Manufacturing and function as a practical ownership and retail identifier. The mark communicates a local market brand rather than an independent global design language.

Lettering

The typography is typically presented in bold Latin capitals, giving the logo a direct and automotive-oriented feel. The repeated M shapes create symmetry around the central V, which helps the wordmark remain balanced at small sizes.

Color

Red is the dominant identity color associated with MVM's consumer-facing materials. It gives the brand a high-visibility showroom and advertising presence and separates the retail identity from neutral vehicle photography and technical model information.

Shape

The wordmark relies on angular letterforms and horizontal proportion. This makes it suitable for grille badges, rear badging, printed brochures and web navigation where a compact mark is required.

Heritage

MVM's visual heritage is tied to Iran's local manufacturing and distribution of Chery-origin vehicles. The brand identity reflects the practical need for a recognizable domestic-market badge used consistently across sales and service touchpoints.

Market context

In Iran, MVM is associated with the growth of Chinese-technology passenger vehicles assembled and marketed for local buyers. The badge became familiar through accessible compact cars and crossovers sold through a national dealership network.

Design logic

The design approach favors simplicity, retail clarity and adaptability. Rather than relying on a detailed emblem, MVM uses a clear abbreviation and strong color to maintain recognition across vehicles, signage and digital media.

Where teams place it

Common product surfaces where MVM assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

MVM branding appears on locally marketed passenger cars and crossovers, often identifying Chery-derived models sold under Iranian market names.

Dealer websites

Dealers

Dealers and official sales channels use the MVM identity to present model information, pricing, sales campaigns and after-sales service.

Showroom signage

Retail customers

The red MVM identity is used in dealership environments to create a recognizable retail presence for the brand's passenger-vehicle range.

Digital product catalogs

Developers and data teams

Automotive marketplaces and vehicle data products use the MVM name and logo to distinguish Iranian-market models from their original Chery equivalents.

Common questions about the MVM logo

Format, usage, attribution, and history notes for the MVM logo.

What does the MVM logo mean?

The MVM logo is a lettermark based on the initials of Modiran Vehicle Manufacturing. It works as a concise retail badge for the Iranian-market brand and is used on vehicles, dealerships and official communications for passenger cars and crossovers associated with the company.

What does the current MVM logo look like?

The current MVM identity is generally presented as a bold Latin-letter wordmark using the three letters MVM. In brand and dealer applications it is commonly associated with a strong red corporate color, supported by black or white versions for contrast and different backgrounds.

How has the MVM logo changed over time?

Public documentation of detailed MVM logo redesigns is limited. The brand has kept a consistent emphasis on the MVM lettermark while its application has become more standardized across dealership signage, vehicle model pages, advertising and digital sales channels as the product range expanded.

Can I use the MVM logo in a digital product?

Teams can display the MVM logo in catalog, comparison or vehicle identification interfaces when they have an appropriate basis to reference the brand. Motomarks can help deliver normalized logo assets through an API, but product teams should still verify trademark, dealer and manufacturer usage requirements.

Where should teams check official MVM logo and trademark guidance?

Teams should start with MVM's official website and any materials published by Modiran Vehicle Manufacturing or Managers Automotive. If the logo is being used commercially, in advertising or in an app, teams should confirm the latest manufacturer guidance and avoid implying endorsement or partnership without permission.

More logos from Iran

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

Bahman logoBahmanBahman GroupIKCO logoIKCOIran Khodro Industrial GroupLamari logoLamariPars Khodro logoPars KhodroPars Khodro CompanySAIPA logoSAIPASAIPA Automotive GroupDR Automobiles logoDR AutomobilesDR Automobiles S.r.l.
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