MG

The MG marque began as Morris Garages in the 1920s, with sporting versions of Morris cars prepared by Cecil Kimber; the first cars bearing the MG name appeared in 1924. The brand’s distinctive octagonal logo was introduced early in MG’s history and has been a persistent, recognisable element of its identity through numerous ownership and design changes. Over the decades the octagon has been modernised several times (streamlined outlines, updated type treatments and colour treatments) but has remained the primary emblem associating the marque with its sporting heritage. In the 21st century, under SAIC Motor ownership, MG has retained the octagonal motif while updating graphic treatments to suit contemporary global markets.