McLaren

McLaren Automotive Ltd.

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Assets
McLaren full

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Brand Information

Brand Name

McLaren

Company Name

McLaren Automotive Ltd.

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API Usage

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About the McLaren logo

McLaren was founded by New Zealand racing driver Bruce McLaren in 1963; the business evolved from a racing team (McLaren Racing) into a road-car manufacturer. McLaren Automotive was established as the road-car arm of the group and develops high-performance sports and supercars using technology derived from motorsport. The brand identity has long emphasised speed and technical precision—historically communicated through the use of a dynamic speedmark and the distinctive 'McLaren Orange' accent used on cars and livery. Over time McLaren's visual identity has unified its racing and road-car divisions while retaining references to its motorsport origins and founder-led heritage.