Hurtan Logo

Hurtan Automóviles S.L.

The Hurtan emblem reflects a handcrafted Spanish coachbuilder identity shaped by classic sports car traditions. Its refined black visual character reinforces the marque’s nostalgic design language, bespoke craftsmanship, and boutique automotive presence.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/hurtan.

Logo
Hurtan logo
Founded
1992
Country
Spain
Company
Hurtan Automóviles S.L.
Headquarters
Santa Fe, Granada, Spain
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Hurtan full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Hurtan asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Hurtan logo in an app

Add the published Hurtan logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/hurtan. That slug stays stable as Motomarks updates the published Hurtan assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Hurtan logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/hurtan?token=YOUR_API_KEY"3  alt="Hurtan logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/hurtan
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Hurtan.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Hurtan is a Spanish boutique car manufacturer founded in 1992 by Juan Hurtado González, a Granada-based designer and entrepreneur with a strong interest in classic British-style sports cars. Public information about formal logo redesign dates is limited, but the brand has consistently used a traditional, coachbuilder-style identity that supports its retro luxury positioning.

Its branding is closely tied to hand-built production, classic proportions, and the idea of modern cars with vintage character.

First color in the reference palette

Motomarks records #000000 as the primary Hurtan reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Hurtan logo in use today.

Origins

Hurtan was founded in 1992 by Juan Hurtado González in the Granada region of Spain. The company developed as a specialist manufacturer focused on hand-built cars with classic roadster and grand touring styling, combining retro body design with modern mechanical platforms.

Coachbuilt identity

The brand became known for low-volume models such as the Hurtan Albaycín, Author, Grand Albaycín, and later the Grand Albaycín based on Mazda MX-5 architecture. Hurtan’s identity has remained centered on traditional proportions, chrome detailing, rounded forms, and a luxury craft image rather than mass-market volume.

Modern era

In the 2020s, Hurtan continued positioning itself as a Spanish maker of exclusive vehicles with vintage-inspired design and contemporary usability. Its branding supports that strategy through restrained monochrome presentation, formal typography, and a visual tone closer to a coachbuilder than a conventional volume automaker.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1992

Traditional Hurtan identity

Hurtan’s early brand identity established a classic specialist-manufacturer tone, using a formal marque name treatment suited to hand-built, retro-inspired cars.

Reason for redesign: The identity supported the launch of a new Spanish boutique automaker focused on classic roadster aesthetics.

2020

Contemporary digital presentation

The current public-facing Hurtan identity is commonly presented in a clean black monochrome treatment, emphasizing the marque name and a refined, premium appearance across digital and promotional use.

Reason for redesign: The modern presentation aligns the brand with contemporary digital channels while preserving its classic coachbuilder character.

What to preserve in production

Shape, color, and type cues that keep Hurtan recognizable at app scale.

Composition

Hurtan’s identity is composed as a restrained, premium marque mark rather than a loud mass-market badge. The visual emphasis is on the name itself and a traditional automotive presentation that suits low-volume production.

Symbol

The logo’s understated character supports the company’s position as a maker of hand-built, retro-influenced automobiles. It suggests craftsmanship, exclusivity, and continuity with classic European coachbuilding traditions.

Lettering

The typography is formal and refined, communicating a boutique luxury tone. Its measured letterforms work well with the brand’s classic body shapes and handcrafted positioning.

Color

Black is the primary public-facing logo color, giving the identity a conservative, premium, and versatile appearance. The monochrome treatment also translates cleanly to vehicle badging, brochures, web use, and high-contrast applications.

Shape

The mark is generally used in a compact, badge-like or wordmark-led format, which fits traditional automotive identity conventions. Its restrained geometry avoids a technical or futuristic tone, matching Hurtan’s vintage design approach.

Heritage

Hurtan’s branding is tied to Spanish coachbuilding and to the founder’s long-running interest in classic sports car design. The identity works as a bridge between modern production and nostalgic automotive form.

Market context

Hurtan is notable as a Spanish boutique automaker from Granada, a region not typically associated with large-scale car manufacturing. Its brand identity reflects local specialist craftsmanship rather than industrial volume.

Design logic

The design philosophy favors elegance, restraint, and historical reference. Rather than promoting speed through aggressive graphics, the identity reinforces bespoke character, handmade quality, and classic motoring romance.

Where teams place it

Common product surfaces where Hurtan assets need to stay clear, consistent, and fast.

Official vehicle presentation

Customers

The Hurtan logo is used in official model communication, photography, and sales materials to reinforce the brand’s coachbuilt, classic luxury image.

Dealer and importer websites

Dealers

Retail partners may use the Hurtan identity when presenting new vehicles, model specifications, and brand background for prospective buyers.

Automotive databases and apps

Product teams

The logo can identify Hurtan as a Spanish boutique car manufacturer in model listings, vehicle catalogs, and enthusiast applications, subject to proper trademark review.

Common questions about the Hurtan logo

Format, usage, attribution, and history notes for the Hurtan logo.

What does the Hurtan logo mean?

The Hurtan logo represents a Spanish boutique coachbuilder focused on handcrafted, retro-inspired cars. Public sources do not document a specific symbolic explanation from the company, so the safest interpretation is that the mark communicates the marque name, classic automotive taste, exclusivity, and continuity with traditional sports car design.

What does the current Hurtan logo look like?

The current Hurtan identity is commonly presented as a refined black marque treatment with a premium, classic character. Its restrained monochrome appearance fits the company’s hand-built cars, which combine vintage-inspired bodywork with modern donor platforms and contemporary usability.

Has the Hurtan logo changed over time?

Detailed public records of Hurtan logo redesigns are limited. Since the company’s founding in 1992, its visual identity has remained consistent in spirit, emphasizing a traditional coachbuilder impression rather than frequent graphic reinvention. Modern usage is cleaner for digital and promotional environments.

Can I use the Hurtan logo in a digital product?

Product teams can display the Hurtan logo for identification in catalogs, marketplaces, vehicle databases, or owner apps when the use is accurate and legally appropriate. For developer integration and asset delivery, services such as Motomarks can help provide optimized formats, but teams should still review Hurtan’s official trademark guidance.

Where should teams check official Hurtan logo and trademark guidance?

Teams should start with Hurtan’s official website and direct company channels for the most reliable brand information. If the logo will be used commercially, in advertising, or in a product interface, teams should confirm any trademark, dealer, or media requirements with Hurtan Automóviles S.L. before publication.

More logos from Spain

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

Abadal logoAbadalF. Abadal y Cía.Aspid logoAspidIFR Automotive S.L.CUPRA logoCUPRASEAT S.A.Hispano Suiza logoHispano SuizaHispano Suiza Cars S.L.Irizar logoIrizarIrizar, S. Coop.Pegaso logoPegasoEmpresa Nacional de Autocamiones, S.A.
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