GEM Logo

Waev Inc.

The GEM emblem represents practical electric mobility through a compact, direct wordmark associated with low-speed zero-emission vehicles. Its clean visual character supports a fleet-focused brand impression built around neighborhoods, campuses, resorts, and municipal transportation.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/gem.

Logo
GEM logo
Founded
1992
Country
United States
Company
Waev Inc.
Headquarters
Anaheim, California, United States
Parent
Waev Inc.
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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GEM full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right GEM asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the GEM logo in an app

Add the published GEM logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/gem. That slug stays stable as Motomarks updates the published GEM assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "GEM logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/gem?token=YOUR_API_KEY"3  alt="GEM logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/gem
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about GEM.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

GEM began as Global Electric Motorcars, a U.S. maker of neighborhood electric vehicles whose brand identity has long emphasized clean, compact urban mobility. The marque's logo has historically used a simple GEM wordmark, relying on the short three-letter name for immediate recognition on small electric vehicles used in campuses, resorts, municipalities, and local streets.

As ownership moved from Chrysler and DaimlerChrysler to Polaris and then Waev Inc., the branding retained the GEM name while modernizing around electric-vehicle practicality and fleet use. The current identity pairs a straightforward wordmark with green-accented electric mobility cues, reflecting the brand's low-speed, zero-emission positioning.

First color in the reference palette

Motomarks records #00A651 as the primary GEM reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the GEM logo in use today.

Origins

GEM traces its roots to Global Electric Motorcars, a North Dakota-based electric vehicle company established in the early 1990s. The company developed battery-electric neighborhood vehicles for short-distance transportation, a category that later became widely associated with low-speed vehicles in the United States.

Chrysler and DaimlerChrysler era

Chrysler acquired Global Electric Motorcars in 2000, giving the small electric vehicle maker the support of a major automotive group. During the DaimlerChrysler period, GEM vehicles became a familiar choice for campuses, planned communities, resorts, and municipal fleets that needed compact electric transport.

Polaris ownership

Polaris Industries acquired GEM from Chrysler Group in 2011. Under Polaris, the brand continued to focus on street-legal low-speed electric vehicles and expanded its presence in commercial and institutional fleet applications.

Waev Inc. ownership

In 2022, Waev Inc. acquired the GEM and Taylor-Dunn businesses from Polaris. GEM continues as a dedicated electric mobility brand focused on customizable, low-speed electric vehicles for people-moving, utility, security, hospitality, and local transportation use cases.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1990s

Global Electric Motorcars identity

Early branding used the GEM name as an abbreviation for Global Electric Motorcars, with a simple wordmark suited to compact vehicle badging and fleet identification.

Reason for redesign: The mark supported a new electric vehicle manufacturer whose name needed to communicate the product category clearly.

2000s

GEM wordmark emphasis

During major-automaker ownership, the GEM identity became centered on the short three-letter brand name, making the badge easier to apply across neighborhood electric vehicles and fleet communications.

Reason for redesign: The simplified name helped the brand stand apart as a dedicated low-speed electric vehicle line.

2020s

Modern electric mobility identity

The current GEM visual identity keeps the direct wordmark approach and uses green-accented electric mobility cues to align with the brand's zero-emission product focus.

Reason for redesign: The identity was adapted for contemporary digital use, fleet sales, and Waev's portfolio of electric mobility brands.

What to preserve in production

Shape, color, and type cues that keep GEM recognizable at app scale.

Composition

The GEM identity is built around a compact wordmark, which is appropriate for small vehicle badges, fleet decals, digital interfaces, and commercial sales materials. The short name creates a balanced horizontal mark without requiring a separate complex emblem.

Symbol

The name GEM functions as both a brand abbreviation and a compact symbol for practical electric mobility. Green accents in the current identity reinforce the brand's zero-emission and energy-conscious positioning.

Lettering

The wordmark uses clean, modern lettering that favors legibility over ornament. This fits the brand's role in commercial, municipal, hospitality, campus, and neighborhood transportation rather than performance or luxury positioning.

Color

Green is the most distinctive current brand cue because it connects the identity to electric propulsion, sustainability, and local zero-emission transport. Neutral supporting tones allow the logo to work on vehicle bodywork, fleet graphics, and digital pages.

Shape

The mark's simple letter-based shape is easy to reproduce at small sizes and on curved vehicle surfaces. Its rectangular wordmark footprint is practical for decals, front badges, side panels, and web navigation.

Heritage

The logo's continued reliance on the GEM name preserves a direct link to Global Electric Motorcars and the brand's early role in the U.S. neighborhood electric vehicle segment.

Market context

GEM is associated less with consumer car culture and more with the everyday visibility of low-speed electric vehicles in campuses, resorts, gated communities, parks, and city services.

Design logic

The identity prioritizes clarity, utility, and electric-vehicle recognition. It reflects a brand built for functional transportation rather than decorative automotive symbolism.

Where teams place it

Common product surfaces where GEM assets need to stay clear, consistent, and fast.

Fleet sales websites

Fleet operators

GEM branding is commonly used to identify low-speed electric vehicle models for commercial, campus, resort, municipal, and neighborhood fleet buyers.

Vehicle badging and decals

Vehicle owners and fleet managers

The compact GEM wordmark is suited to front badges, side graphics, and vehicle identification on small electric vehicles.

Dealer and distributor listings

Dealers

Dealers use the GEM name and logo to distinguish street-legal low-speed electric vehicles from golf carts, utility carts, and conventional passenger cars.

Municipal and campus procurement

Public agencies and institutions

The brand identity appears in procurement materials where buyers compare electric people movers and utility vehicles for short-distance operations.

Common questions about the GEM logo

Format, usage, attribution, and history notes for the GEM logo.

What does the GEM logo mean?

The GEM logo represents Global Electric Motorcars, the original company name behind the brand. Its short wordmark reflects the practical nature of the vehicles, which are compact, street-legal low-speed electric vehicles used for local transportation, campuses, resorts, municipalities, and commercial fleets.

What does the current GEM logo look like?

The current GEM identity is based on a clean three-letter wordmark with electric-vehicle styling and green brand accents. The simple composition is designed to remain legible on small vehicles, fleet graphics, dealer websites, and digital product interfaces where compact automotive marks need to scale clearly.

How has the GEM logo changed over time?

GEM branding has consistently centered on the short GEM name, originally derived from Global Electric Motorcars. As the company moved through Chrysler, DaimlerChrysler, Polaris, and Waev ownership, the identity became more streamlined and digitally usable while keeping the brand name that customers associate with low-speed electric vehicles.

Can developers use the GEM logo in apps or websites?

Developers can display GEM logo assets in vehicle catalogs, fleet tools, comparison interfaces, and dealer platforms when their use is accurate and does not imply endorsement. Motomarks can help deliver normalized PNG, WebP, and API-ready assets, but teams should still follow the manufacturer's official trademark or brand guidance.

What should product teams know about GEM logo trademark use?

GEM is a vehicle brand owned by Waev Inc., and its logo functions as a trademark identifying the manufacturer's low-speed electric vehicles. Product teams should avoid modifying the mark, using it in misleading contexts, or suggesting partnership without authorization, and should check Waev or GEM official guidance for permitted use.

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