Burton Logo & Brand Assets

Burton Car Company B.V.

The Burton emblem reflects a Dutch roadster identity built around simplicity, mechanical honesty, and classic open-top motoring. Its restrained wordmark gives the brand a workshop-crafted character that suits its Citroën 2CV-based sports-car heritage.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/burton.

Logo
Burton logo
Founded
1998
Country
Netherlands
Company
Burton Car Company B.V.
Headquarters
Zutphen, Gelderland, Netherlands
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Burton full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Burton asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Burton logo in an app

Add the published Burton logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/burton. That slug stays stable as Motomarks updates the published Burton assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Burton logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/burton?token=YOUR_API_KEY"3  alt="Burton logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/burton
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Burton.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Burton is a Dutch specialist car brand created around a lightweight roadster based on Citroën 2CV mechanicals. Its branding has generally centered on a straightforward Burton wordmark, reflecting the small-series, enthusiast-built character of the company rather than a large corporate badge system.

The identity is closely tied to classic European sports-car proportions, hand-built assembly, and the continuation of 2CV-derived engineering in a modern kit and parts ecosystem.

First color in the reference palette

Motomarks records #000000 as the primary Burton reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Burton logo in use today.

Origins

Burton Car Company was founded in the Netherlands by brothers Iwan and Dimitri Göbel. The company developed the Burton, a lightweight two-seat roadster using Citroën 2CV running gear, giving owners a classic sports-car appearance with widely supported 2CV mechanical parts.

Citroën 2CV foundation

The Burton concept is closely connected to the Citroën 2CV platform. By using 2CV chassis and mechanical components, the brand built a practical enthusiast car that combined simple maintenance, low weight, and vintage-inspired styling.

Parts supply and enthusiast community

Alongside the roadster itself, Burton became known as a supplier of parts for the 2CV, Dyane, Méhari, and related vehicles. This parts activity helped the brand remain visible within the classic Citroën community and reinforced its reputation as a specialist rather than a mass-market manufacturer.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1998

Burton wordmark identity

The brand identity has been built around the Burton name, typically presented as a direct wordmark suited to a small specialist manufacturer. The simple treatment supports recognition on bodywork, parts packaging, catalogues, and the company website.

Reason for redesign: The identity needed to serve both the Burton roadster and the company's growing 2CV parts business.

2000s

Digital and parts-commerce usage

As Burton expanded online sales and parts support, the logo was used more prominently in web, catalogue, and retail contexts. The visual emphasis remained on the brand name rather than a complex symbol.

Reason for redesign: The company required a practical identity for e-commerce, workshop use, and international enthusiast recognition.

What to preserve in production

Shape, color, and type cues that keep Burton recognizable at app scale.

Composition

The Burton identity is primarily wordmark-led, with the brand name carrying most of the recognition. This practical composition suits a low-volume manufacturer whose name appears across cars, parts, online retail, and workshop material.

Symbol

The logo's meaning comes less from a pictorial emblem and more from the Burton name's association with 2CV-based roadsters, Dutch specialist engineering, and classic open-top motoring.

Lettering

The typography is typically clean and direct, prioritizing legibility over ornament. That approach fits the brand's mechanical, enthusiast-focused positioning and its use across parts labels and vehicle-related documentation.

Color

Black is a dependable primary reference for the Burton wordmark, giving the identity contrast, utility, and a technical feel. It also works well against the bright body colors often associated with classic roadsters and custom builds.

Shape

The logo relies on horizontal name recognition rather than a badge-shaped crest. This makes it adaptable for narrow web headers, parts packaging, decals, and vehicle identification.

Heritage

Burton's visual identity is tied to the rebirth of simple 2CV engineering as a retro-styled sports car. The restrained logo supports that heritage by avoiding excessive decoration and letting the vehicle silhouette carry much of the romance.

Market context

Within European kit-car and Citroën 2CV circles, Burton represents a recognizable Dutch interpretation of classic sports-car design using accessible French mechanicals.

Design logic

The branding follows the same philosophy as the car: simple, functional, enthusiast-oriented, and rooted in mechanical clarity rather than luxury-brand formality.

Where teams place it

Common product surfaces where Burton assets need to stay clear, consistent, and fast.

Vehicle badging and decals

Owners and restorers

The Burton name is used to identify the roadster on vehicle-related materials and enthusiast builds.

Parts retail and catalogues

Parts buyers

The brand identity appears across 2CV-related parts listings, packaging, and e-commerce touchpoints.

Specialist workshop communication

Classic car specialists

Burton branding supports workshop, service, and technical communication for roadster and 2CV-based vehicle customers.

Common questions about the Burton logo

Format, usage, attribution, and history notes for the Burton logo.

What does the Burton logo mean?

The Burton logo mainly represents the company name rather than a separate pictorial symbol. Its meaning is connected to Burton's Dutch-built roadster and the use of Citroën 2CV mechanicals, giving the identity a practical, enthusiast-focused association with simple engineering and classic open-top sports-car styling.

What does the current Burton logo look like?

The current Burton identity is best understood as a wordmark-led brand mark. It emphasizes the Burton name in a clear, practical presentation suited to vehicles, parts catalogues, workshop communication, and the company's online store, rather than relying on a complex crest or mascot.

How has the Burton logo changed over time?

Publicly documented logo-history information for Burton is limited. The brand has remained closely centered on the Burton name since the company emerged around its 2CV-based roadster, with later usage adapting the identity for online parts sales, catalogues, and international enthusiast communication.

Can developers use the Burton logo in an automotive app?

Developers can use a structured asset provider such as Motomarks to reference the Burton logo in vehicle databases, comparison tools, or enthusiast products. Teams should still verify display requirements, trademark considerations, and any official guidance from Burton Car Company before public or commercial use.

Where should teams check official Burton logo and trademark guidance?

Teams should start with Burton Car Company's official website and any direct brand or dealer communications for the most reliable identity references. Because Burton is a specialist manufacturer and parts supplier, formal public brand guidelines may be limited, so permission-sensitive uses should be confirmed directly with the company.

More logos from Netherlands

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

Carver logoCarverCarver Europe B.V.DAF logoDAFDAF Trucks N.V.Donkervoort logoDonkervoortDonkervoort Automobielen B.V.Spyker logoSpykerSpyker N.V.Vandenbrink logoVandenbrinkVandenbrink Design B.V.Vencer logoVencerVencer B.V.
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