Bentley Logo and Brand Identity

Bentley Motors Limited

The Bentley Winged B emblem expresses speed, craftsmanship, and the marque's long association with grand touring performance. Its refined wings, central initial, and jewel-like proportions give the brand a formal, luxurious presence rooted in British motoring heritage.

Official website
Live logo URL
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Bentley full

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Choose the right Bentley asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Bentley logo across your stack.

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logo.html
1<img2  src="https://motomarks.io/img/bentley?token=YOUR_API_KEY"3  alt="Bentley logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/bentley
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Bentley.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Bentley was founded in 1919 by W. O. Bentley, and its Winged B emblem was created that same year by motoring artist F. Gordon Crosby. The early badge combined a central letter B with outstretched wings, linking the marque to speed, engineering performance, and Bentley's early aviation and racing associations.

Over time the wings became cleaner and more symmetrical, while the central B, diamond setting, and horizontal wing form remained the core identity. Bentley introduced a new Winged B in 2025 as the fifth major version of the emblem, simplifying the wings and sharpening the jewel-like center for contemporary luxury use.

First color in the reference palette

Motomarks records #000000 as the primary Bentley reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Bentley logo in use today.

Origins

Bentley Motors was founded in London in 1919 by Walter Owen Bentley, known as W. O. Bentley. The company quickly built its reputation around powerful, durable sporting cars and competition success, especially at Le Mans in the 1920s. The Winged B emblem appeared at the birth of the company and gave the new marque a distinctive identity that connected engineering ambition with speed and prestige.

Racing heritage and the Bentley Boys

Bentley's early identity was shaped by motorsport and by the group of wealthy privateer drivers and enthusiasts known as the Bentley Boys. Bentley won the 24 Hours of Le Mans five times between 1924 and 1930, embedding endurance racing into the brand story. The winged badge became associated not just with luxury, but with mechanical strength, long-distance speed, and sporting confidence.

Rolls-Royce era

Bentley entered receivership during the economic downturn and was acquired by Rolls-Royce in 1931. Under Rolls-Royce ownership, Bentley became more closely associated with refined high-performance luxury cars, often sharing engineering with Rolls-Royce models while keeping a more driver-focused character. The Winged B remained the defining visual signifier of the marque throughout this period.

Volkswagen Group ownership

Volkswagen AG acquired Bentley in 1998 and invested heavily in the Crewe factory, product development, and global brand expansion. The Continental GT, launched in the early 2000s, helped reposition Bentley as a modern luxury performance manufacturer. The brand identity continued to rely on the Winged B, now applied across digital experiences, vehicles, dealerships, and lifestyle communications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1919

Original Winged B by F. Gordon Crosby

The first Bentley emblem placed a capital B inside a central badge with wings extending to both sides. The wings expressed speed and movement, while the B made the mark immediately identifiable as Bentley.

Reason for redesign: The new company needed a distinctive marque badge that communicated performance, engineering confidence, and premium status from launch.

1920s

Early model and coachbuilt badge variations

Bentley badges of the early period appeared in several physical forms depending on model, coachwork, and application. The central B and wing motif stayed consistent, while details such as wing feathering, enamel color, and badge finish varied.

Reason for redesign: Physical badges were adapted for radiator shells, bodywork, printed material, and coachbuilt production practices.

1931

Refinement during Rolls-Royce ownership

After the Rolls-Royce acquisition, the Bentley identity became more formal and polished. The Winged B continued as the marque symbol, supporting Bentley's positioning as a more sporting companion to Rolls-Royce luxury.

Reason for redesign: The brand's ownership and market position changed, requiring a more controlled and premium identity across vehicles and communications.

2000s

Modernized Winged B for global luxury branding

In the Volkswagen Group era, the Winged B was refined for consistent use on vehicles, advertising, dealer environments, and digital media. Cleaner linework and more controlled proportions helped the badge function across physical and screen-based applications.

Reason for redesign: Bentley's global expansion and modern product strategy required a more consistent identity system for luxury retail, web, and vehicle branding.

2025

Fifth-generation Winged B

Bentley introduced a new Winged B as the fifth major version of the emblem in the brand's history. The design simplified the wings, emphasized a sharper central jewel form, and retained the capital B as the focal point.

Reason for redesign: The update aligned Bentley's heritage emblem with a more modern luxury design language and the brand's future product direction.

What to preserve in production

Shape, color, and type cues that keep Bentley recognizable at app scale.

Composition

The Bentley logo is built around a central capital B set within a badge-like medallion, flanked by wide horizontal wings. The composition is balanced, formal, and symmetrical in modern applications, giving the mark a stable luxury presence while still suggesting movement.

Symbol

The wings symbolize speed, freedom, flight, and engineering ambition. The central B anchors the symbol to the Bentley name, while the badge structure gives the emblem the quality of a crafted automotive crest.

Lettering

The B is usually rendered as a refined capital letter with a premium, engraved character rather than as a conventional wordmark. Bentley communications also use restrained luxury typography that supports clarity, heritage, and high-end presentation.

Color

The core logo is most commonly presented in black, white, chrome, silver, or monochrome finishes, depending on vehicle, print, or digital context. Black provides authority and contrast, while metallic vehicle badges reinforce craftsmanship and material quality.

Shape

The long wing shape creates a broad horizontal silhouette, making the emblem recognizable on grilles, wheel centers, steering wheels, and digital interfaces. The central diamond or jewel-like form adds precision and gives the mark a focal point.

Heritage

The Winged B has been associated with Bentley since the company's founding in 1919. Its endurance through racing success, Rolls-Royce ownership, and Volkswagen Group modernization makes it a central part of the marque's continuity.

Market context

The Bentley badge is strongly associated with British luxury motoring, grand touring, chauffeur and owner-driver prestige, and high-performance craftsmanship. Its visual language communicates both aristocratic restraint and sporting capability.

Design logic

Bentley's identity favors continuity over radical reinvention. Logo updates tend to simplify, sharpen, and modernize the emblem while preserving the wings, central B, and formal symmetry that define the marque.

Where teams place it

Common product surfaces where Bentley assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and customers

The Winged B appears on grilles, bonnets, wheel centers, steering wheels, key fobs, and interior trim, often rendered in polished metal or enamel-like finishes.

Dealer websites

Dealers

Authorized Bentley retailers use the logo and wordmark to identify dealership pages, model listings, ownership services, and customer contact points.

Luxury retail environments

Retail and showroom teams

Bentley showrooms use the emblem in signage, wall treatments, stationery, and hospitality materials to maintain a consistent premium brand setting.

Digital product interfaces

Product teams

Automotive marketplaces, configurators, finance tools, and ownership portals display the Bentley logo to identify the manufacturer in brand selectors and vehicle data experiences.

Answers before you ship

Format, usage, attribution, and history notes for the Bentley logo.

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