Aston Martin Logo

Aston Martin Lagonda Global Holdings plc

The Aston Martin wings express speed, composure, and British grand touring heritage through a balanced horizontal emblem. Its deep green presence and refined wordmark create an identity associated with craftsmanship, performance, and restrained luxury.

Official website
Live logo URL
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Aston Martin full

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Choose the right Aston Martin asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Aston Martin logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/aston-martin?token=YOUR_API_KEY"3  alt="Aston Martin logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/aston-martin
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Aston Martin.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford, and its identity originally used a simple interlinked A and M monogram. The winged emblem first appeared in the 1920s, linking the marque to speed, freedom, and the glamour of early motoring.

Later versions refined the wings into a flatter, more formal badge with the Aston Martin name placed across the center. In 2022, the company introduced a simplified winged logo created with Peter Saville, preserving the historic wings while making the mark cleaner for modern luxury and digital use.

First color in the reference palette

Motomarks records #00352F as the primary Aston Martin reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Aston Martin logo in use today.

Origins

Aston Martin traces its origins to Bamford & Martin Ltd, founded in London in 1913 by Lionel Martin and Robert Bamford. The Aston Martin name combined Martin's surname with Aston Hill, the Buckinghamshire hill climb where Lionel Martin competed. Early cars established the company as a specialist sports car maker rather than a mass-market manufacturer.

The winged identity

The brand moved from a simple AM monogram to a winged badge in the late 1920s. The wings gave the marque a clearer association with speed, flight, and technical ambition, while the central nameplate made the identity legible on radiator grilles, bonnets, and printed material. That basic structure has remained the core of Aston Martin's visual identity.

David Brown era

Industrialist David Brown acquired Aston Martin in 1947, and his initials later became central to the DB model line, including DB2, DB4, DB5, and later DB models. During this period, the winged badge became closely linked with British grand touring cars, coachbuilt styling, and competition success. The badge evolved in detail, but the horizontal wings and name panel remained consistent.

Modern brand and 2022 refinement

In the 21st century, Aston Martin continued to use the winged emblem as a bridge between heritage and modern performance. In 2022 the company introduced a refined wings logo, developed with Peter Saville and hand-crafted physical versions by Vaughtons, the Birmingham maker associated with Aston Martin badges. The update simplified the linework and removed some internal detailing for clearer digital and physical use.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1920

Early AM monogram

Early Aston Martin identity used a simple interlaced AM monogram, reflecting the company's initials rather than the later winged symbolism.

Reason for redesign: The young company needed a compact maker's mark for vehicles and printed material.

1927

First winged badge

Aston Martin introduced a winged emblem with the brand name placed across a horizontal center panel. This established the core visual idea still associated with the marque.

Reason for redesign: The wings gave the brand a more expressive identity connected with speed, movement, and prestige.

1932

Refined Art Deco wings

The wings became more structured and geometric, with a clearer central nameplate and finer horizontal feather lines.

Reason for redesign: The revision created a more elegant and legible badge suited to luxury sports cars and formal brand use.

1947

David Brown era badge

After David Brown acquired the company, the badge continued to use the wing format, with refinements to proportions, outline, and the central Aston Martin lettering.

Reason for redesign: The brand entered a new ownership era and expanded its grand touring identity through the DB model line.

2003

Modernized wings for the Gaydon era

The emblem adopted a cleaner, more contemporary appearance, pairing pale wings with a green central field and uppercase Aston Martin wordmark.

Reason for redesign: The brand was entering a new production and design phase centered on its Gaydon headquarters and needed a polished modern identity.

2022

Simplified wings by Peter Saville

The wings were simplified with reduced internal linework, cleaner geometry, and a refined central wordmark area. The update preserved the established silhouette while improving clarity across digital, vehicle, and badge applications.

Reason for redesign: Aston Martin refreshed its identity to support a new brand position and improve consistency across modern media and physical badging.

What to preserve in production

Shape, color, and type cues that keep Aston Martin recognizable at app scale.

Composition

The Aston Martin logo is built around a wide horizontal wing form with a central rectangular nameplate. The composition emphasizes balance and forward motion, making the mark effective on vehicle noses, steering wheels, signage, and digital interfaces.

Symbol

The wings symbolize speed, freedom, elevation, and aspiration. For Aston Martin, they also reinforce the marque's long connection with performance grand touring rather than purely utilitarian transport.

Lettering

The wordmark uses uppercase lettering with a restrained, premium character. Its placement inside the central panel gives the name authority while allowing the wing form to remain the primary visual cue.

Color

Aston Martin's deep racing green connects the badge to British motorsport heritage and luxury craft. White and metallic treatments are commonly used to maintain contrast and a refined appearance across vehicle badges and digital brand applications.

Shape

The broad wing silhouette is symmetrical, low, and elongated. This shape suits the proportions of sports cars and grand tourers, echoing width, stability, and aerodynamic movement.

Heritage

The winged badge has been part of Aston Martin identity since the late 1920s, surviving changes in ownership, product eras, and design trends. Its continuity helps connect modern models with pre-war sports cars, the David Brown DB lineage, and contemporary luxury performance vehicles.

Market context

The Aston Martin badge is strongly associated with British luxury motoring, hand-finished performance cars, and the DB model line. Its profile is also culturally linked to cinema through repeated appearances of Aston Martin cars in James Bond films.

Design logic

The logo reflects controlled refinement rather than aggressive ornament. Its design philosophy is to modernize details while protecting the established wing silhouette, preserving recognition, heritage, and a sense of understated performance.

Where teams place it

Common product surfaces where Aston Martin assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and customers

The wings badge appears on the bonnet, rear bodywork, steering wheel, key fobs, and model-related trim elements.

Dealer and retail environments

Dealers and retail teams

Aston Martin dealerships use the emblem and green-led identity across exterior signage, showroom interiors, printed materials, and customer communications.

Digital product interfaces

Digital product teams

The logo is used on official websites, owner portals, configurators, finance pages, and connected ownership touchpoints where legibility at small sizes is important.

Motorsport and performance communication

Marketing and motorsport audiences

Aston Martin branding appears across racing-related communications, performance model launches, apparel, and partner materials, often supported by green and high-contrast color systems.

Answers before you ship

Format, usage, attribution, and history notes for the Aston Martin logo.

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