Aston Martin

Aston Martin's emblem is best known for its stylised wings, a motif that has evolved several times since the company's early years. The winged badge was first introduced in the late 1920s and has been refined repeatedly to reflect changing design tastes and the marque's emphasis on speed, elegance and craftsmanship. Over the decades Aston Martin has simplified and modernised the badge while retaining the distinctive wing shape and the central 'Aston Martin' wordmark; notable refreshes occurred in the postwar era and in the 21st century as the company repositioned itself as a modern luxury sports car maker. The logo's historic features—symmetrical wings and a clear, central wordmark—have persisted as core elements linking contemporary cars to the brand's heritage.