TATRA

TATRA, a.s.

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TATRA full

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Brand Information

Brand Name

TATRA

Company Name

TATRA, a.s.

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About the TATRA logo

Tatra is one of the oldest vehicle manufacturers in the world, founded in Kopřivnice (then Austria-Hungary) in 1850 as a carriage and wagon maker by Ignaz Schustala. The company later became Nesselsdorfer Wagenbau-Fabriks-Gesellschaft (NW) and, after World War I, adopted the Tatra name (inspired by the Tatra Mountains) as it shifted to motor vehicle production. The brand's identity historically emphasized engineering heritage, robustness and distinctive vehicle silhouettes; over time Tatra badges and wordmarks evolved from ornate early emblems to cleaner, industrial logotypes reflecting the company's focus on heavy trucks and off-road vehicles.