Maserati Logo and Brand Identity

Maserati S.p.A.

The Maserati trident represents power, elegance, and the marque’s deep connection to Bologna’s Fountain of Neptune. Its sharp, sculptural form gives the brand a dramatic Italian presence rooted in racing heritage and grand touring luxury.

Official website
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Maserati full

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Choose the right Maserati asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Maserati logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

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logo.html
1<img2  src="https://motomarks.io/img/maserati?token=YOUR_API_KEY"3  alt="Maserati logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/maserati
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Maserati.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Maserati's trident logo was created by Mario Maserati, the artistically trained brother in the Maserati family, and was inspired by the Fountain of Neptune in Bologna's Piazza Maggiore.

The emblem first appeared on the Maserati Tipo 26 in 1926, connecting the company’s racing debut with a symbol of strength and the city where the marque was founded. Over time the badge has moved between oval, shield, and simplified forms, but the trident has remained the central identifier. Recent refinements have made the mark flatter and more digital-friendly while preserving the historic Bologna reference.

First color in the reference palette

Motomarks records #0C2340 as the primary Maserati reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Maserati logo in use today.

Origins

Maserati was founded in Bologna on 1 December 1914 as Società Anonima Officine Alfieri Maserati. The workshop was established by Alfieri Maserati and became closely associated with the engineering work of the Maserati brothers. The company initially focused on racing preparation and mechanical work before producing cars under its own name.

The Tipo 26 and the first trident

The Maserati Tipo 26, introduced in 1926, was the first car to carry the Maserati name and the trident emblem. The logo was designed by Mario Maserati, who drew inspiration from the Fountain of Neptune in Bologna. This linked the new racing car directly to the company’s home city and gave Maserati a distinctive symbol from its earliest competition years.

Move to Modena

The Orsi family acquired Maserati in the late 1930s and the company moved from Bologna to Modena. Although the business location changed, the trident remained the core brand mark. This continuity helped preserve the Bologna origin story while Maserati developed its identity around racing success, Italian craftsmanship, and high-performance road cars.

Modern luxury performance identity

Maserati later passed through several ownership periods and became part of Fiat Group, then FCA, and ultimately Stellantis. The modern identity keeps the trident as the main emblem, with cleaner digital applications and a refined wordmark. The brand now applies the identity across performance cars, SUVs, grand tourers, and its Folgore electric vehicle range.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1926

First Maserati trident

The first Maserati-branded car, the Tipo 26, carried a trident inspired by the Fountain of Neptune in Bologna. The mark established the trident as the brand’s permanent symbol.

Reason for redesign: Maserati needed a distinctive emblem for its first car carrying the company name and used a local Bologna symbol to express strength and origin.

1930s

Oval badge development

Maserati adopted oval badge treatments that placed the trident above the brand name, often using a red and blue color relationship associated with Bologna and later Maserati identity.

Reason for redesign: The badge format improved recognition on vehicles and supported more consistent use across grilles, bodywork, and printed material.

1940s

Postwar road car identity

As Maserati expanded beyond pure racing into road cars, the trident emblem continued as a premium badge for grand touring and performance models.

Reason for redesign: The brand identity needed to serve both motorsport credibility and a growing luxury road car business.

2020

Simplified modern trident and wordmark

Maserati refined its visual identity with a cleaner trident and a more contemporary wordmark designed for clearer reproduction across vehicles, screens, retail environments, and communications.

Reason for redesign: The update supported a more flexible digital-first luxury identity and accompanied a new product era led by models such as the MC20.

What to preserve in production

Shape, color, and type cues that keep Maserati recognizable at app scale.

Composition

The Maserati identity is built around a vertical trident symbol, usually paired with a refined wordmark. The emblem has a strong central axis, sharp prongs, and a narrow lower stem, giving it a formal, heraldic quality.

Symbol

The trident refers to the statue of Neptune in Bologna’s Piazza Maggiore. It symbolizes strength, command, and Italian civic heritage while linking the brand to its birthplace.

Lettering

Modern Maserati typography uses a sophisticated, custom wordmark with flowing strokes and a luxury-oriented rhythm. It balances the sharp geometry of the trident with a more elegant written signature.

Color

Maserati’s current identity is strongly associated with deep blue, white, and dark neutral applications. The blue gives the marque a premium, formal tone, while monochrome versions support use on vehicle badges and digital interfaces.

Shape

The trident shape is narrow, symmetrical, and spear-like, with three upward points and a compact base. Its silhouette is readable at small sizes and retains a ceremonial, automotive badge character.

Heritage

The emblem preserves a direct connection to the company’s Bologna origins even though Maserati is now headquartered in Modena. Its continuity from the Tipo 26 to current vehicles is central to Maserati’s brand memory.

Market context

The logo is an Italian automotive symbol rooted in public art, mythology, and local identity. By adapting Neptune’s trident, Maserati turned a civic landmark into a performance-luxury marque signifier.

Design logic

Maserati’s logo philosophy favors continuity over reinvention. Refinements simplify the mark for contemporary use, but the trident remains the non-negotiable core of the identity.

Where teams place it

Common product surfaces where Maserati assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and enthusiasts

The trident appears on grilles, pillars, wheels, steering wheels, and other vehicle touchpoints where a compact luxury-performance identifier is needed.

Dealer and retail environments

Dealers and retail teams

Maserati showrooms use the trident, wordmark, and dark blue identity system to create a consistent premium brand impression.

Digital product interfaces

Product teams

The simplified modern trident works in website headers, configurators, mobile applications, navigation elements, and other small digital placements.

Motorsport and performance communications

Marketing teams

The emblem is used in performance-led storytelling, including racing heritage, model launches, and high-performance vehicle communications.

Answers before you ship

Format, usage, attribution, and history notes for the Maserati logo.

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