Iso

Iso was founded in 1939 by engineer Renzo Rivolta in Bresso, Italy. The company began by producing refrigerators and motor scooters and gained international recognition with small vehicles such as the Isetta microcar and later for high-performance grand tourers like the Iso Grifo and Iso Lele, often developed in collaboration with designers and engineers such as Giorgetto Giugiaro and Giotto Bizzarrini. The brand's visual identity historically emphasized a compact, industrial Italian aesthetic tied to its engineering roots; detailed official logo histories are scarce, but Iso's badges and emblems commonly reflected simple, heraldic/shield motifs and clear typographic treatments used on its cars and promotional material.