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Brand Name
Innocenti
Company Name
Innocenti S.p.A.
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GET https://api.motomarks.io/brands/innocentiInnocenti was founded by Ferdinando Innocenti and became best known as the maker of Lambretta scooters and later small cars built under license (notably British Leyland's Mini). Detailed, formal modern brand-guideline documentation for Innocenti's historic logo is scarce; historically the company used a simple lowercase wordmark "innocenti" and applied badges and emblems (and on scooters the separate Lambretta mark) adapted to vehicles and promotional materials. The firm’s visual identity evolved with its products from postwar scooters (1947 onward) to small cars in the 1960s–1990s, reflecting a utilitarian Italian industrial design aesthetic.