Ferrari

The Ferrari logo centers on the 'Cavallino Rampante' (prancing horse), a motif originally painted on the fighter plane of Italian World War I ace Francesco Baracca. Enzo Ferrari adopted the symbol in the early 1920s at the suggestion of Baracca's mother; it became associated with his racing cars and was formalized as the brand emblem when Ferrari began producing road cars in 1947. The logo typically pairs the black prancing horse with a yellow shield (a nod to the color of Modena, Enzo Ferrari's birthplace) and often includes the national colors of Italy along the top. Over time the mark has remained highly consistent, becoming one of the most recognized automotive badges in the world while being used across racing, road cars, merchandising and corporate branding.