Bisu Logo

Chongqing Bisu Automotive Co., Ltd.

The Bisu emblem pairs a red shield form with metallic detailing to project speed, confidence, and a contemporary Chinese automotive identity. Its compact badge and dynamic internal mark gave the young SUV and MPV brand a more premium visual character during its brief market presence.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/bisu.

Logo
Bisu logo
Founded
2015
Country
China
Company
Chongqing Bisu Automotive Co., Ltd.
Headquarters
Chongqing, China
Parent
Chongqing Yinxiang Group

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Bisu full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Bisu asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Bisu logo in an app

Add the published Bisu logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/bisu. That slug stays stable as Motomarks updates the published Bisu assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Bisu logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/bisu?token=YOUR_API_KEY"3  alt="Bisu logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/bisu
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Bisu.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Bisu was a short-lived Chinese passenger vehicle brand introduced in the mid-2010s by Chongqing Bisu Automotive Co., Ltd. Its logo used a red, shield-like central badge with a metallic border and a stylized letterform, matching the brand's Chinese name 比速, which suggests speed and comparison.

The visual identity was developed for a new range of affordable SUVs and MPVs, so the emblem emphasized motion, modernity, and a more upmarket impression than many entry-level domestic brands of the period. Publicly documented logo history is limited because the brand had a brief market life and did not publish widely available brand guideline material.

First color in the reference palette

Motomarks records #C8102E as the primary Bisu reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Bisu logo in use today.

Origins

Bisu Auto was established in Chongqing during China's rapid expansion of domestic passenger-car brands in the 2010s. The brand was connected with Chongqing Yinxiang Group, a company also known for motorcycle and vehicle manufacturing activity. Bisu targeted value-oriented buyers with compact SUVs and MPVs, entering market segments that were growing quickly in China at the time.

Brand launch and first models

Bisu's public product rollout began around 2016 with models such as the Bisu M3 MPV and T3 SUV. The brand identity emphasized speed and modern styling, supported by a red badge that visually separated Bisu from related manufacturing operations. Later products included larger SUV offerings such as the T5, but the brand's market window was brief.

Decline

Like many smaller Chinese automotive marques of the 2010s, Bisu faced pressure from stronger domestic competitors, tightening market conditions, and the rapid shift toward electrification. Public new-model activity diminished after its initial product cycle, and the brand is generally treated as inactive or discontinued in current automotive references.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2016

Red shield launch emblem

Bisu used a red, vertically oriented shield or rounded triangular badge with a metallic outline and a stylized central letterform. The mark was paired with Chinese and Latin wordmarks in sales and vehicle materials.

Reason for redesign: The emblem was created for the market launch of the Bisu passenger-car brand and was intended to communicate speed, youthfulness, and a more premium identity for SUVs and MPVs.

What to preserve in production

Shape, color, and type cues that keep Bisu recognizable at app scale.

Composition

The Bisu logo is built as a compact vehicle badge, with a bright red central field enclosed by a chrome-like border. Its vertical shield proportion works well on grilles, tailgates, steering wheels, and dealership signage.

Symbol

The red badge and angular internal form suggest speed, energy, and forward motion, consistent with the Chinese name 比速. The shield-like shape also implies protection and solidity, useful qualities for an SUV and MPV brand.

Lettering

Bisu commonly appeared with a simple Latin wordmark and Chinese characters in sales materials. The typography was secondary to the emblem, which acted as the primary identifier on vehicles.

Color

Red was the dominant identity color and created high contrast against chrome, black grille trim, and painted bodywork. Metallic silver or chrome edging gave the mark a more automotive, three-dimensional appearance.

Shape

The central badge uses a shield-like outline rather than a flat wordmark-only system. This made the brand easier to apply as a physical hood or grille ornament.

Heritage

Because Bisu was a new marque rather than a long-established manufacturer, its logo did not draw on decades of inherited symbols. Instead, it used contemporary Chinese domestic-brand design cues: a bold badge, metallic finishing, and a speed-oriented name.

Market context

Bisu reflects a period when many Chinese manufacturers introduced separate marques to compete in fast-growing SUV and family-vehicle categories. Its identity shows the ambition of regional manufacturers to create independent brand recognition beyond contract or group manufacturing.

Design logic

The identity was designed to look energetic, straightforward, and vehicle-ready. Its emphasis on a red shield and chrome border favored physical badge presence over minimal digital branding.

Where teams place it

Common product surfaces where Bisu assets need to stay clear, consistent, and fast.

Vehicle grille and tailgate badges

Vehicle owners and dealers

The emblem was used as the primary physical identifier on Bisu passenger vehicles, especially SUVs and MPVs.

Dealer signage

Dealers

The red badge and wordmark appeared in sales environments to distinguish Bisu from related or neighboring domestic automotive brands.

Automotive databases and catalogues

Automotive researchers

The logo is used to identify Bisu models in vehicle listings, specification databases, model archives, and ownership records.

Digital vehicle selection interfaces

Product teams

The compact badge works as a manufacturer identifier in apps that organize vehicles by make, model, body style, or market.

Common questions about the Bisu logo

Format, usage, attribution, and history notes for the Bisu logo.

What does the Bisu logo mean?

The Bisu logo is generally understood as a speed-focused badge, matching the Chinese brand name 比速, which suggests speed and comparison. Its red shield-like form and metallic trim communicate energy, motion, and a stronger vehicle presence for a young Chinese SUV and MPV brand.

What does the current Bisu logo look like?

The known Bisu logo uses a red central badge with a chrome or silver border and a stylized internal mark. It was designed as a physical car emblem for grilles, tailgates, wheels, and steering wheels, with the badge carrying more recognition than the accompanying Latin or Chinese wordmarks.

When was the Bisu logo introduced?

The Bisu badge was introduced with the public launch of the Bisu passenger-car brand around 2016. It appeared as the identity for early models such as the M3 MPV and T3 SUV, during the brand's initial push into China's value-oriented family-vehicle market.

Can I use the Bisu logo in a vehicle app or database?

The Bisu logo can be displayed as a factual manufacturer identifier in many vehicle catalog and reference contexts, but teams should still verify trademark status and applicable rights. Motomarks can help deliver consistent PNG, WebP, and API-ready logo assets for developer integrations.

Where should teams check official Bisu logo or trademark guidance?

Because Bisu is no longer active as a mainstream new-car brand and public brand-guideline material is limited, teams should check records from Chongqing Bisu Automotive Co., Ltd., its associated parent company, and relevant trademark offices before commercial use. Do not assume permission from historical appearance alone.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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