Toyota Century

The Toyota Century is Toyota's flagship luxury automobile line introduced in 1967 as a hand-built limousine for Japanese dignitaries and corporate executives. The Century has used a distinctive crest-like emblem since its launch, traditionally rendered in a refined, heraldic style to convey formality and prestige; the emblem and badging have been quietly updated across generations while keeping a conservative, classical aesthetic. The model has been produced across three generations (1967, 1997, 2018) and is closely associated with Japanese formal and governmental use. Toyota itself was founded by Kiichiro Toyoda, and the Century was developed to provide a domestic alternative to European luxury sedans for Japan's elite.