Subaru

Subaru's emblem is based on the Pleiades star cluster (called "Subaru" in Japanese) and was chosen to symbolize the union of companies that formed Fuji Heavy Industries; the six stars in the emblem represent the companies that came together under that corporate umbrella. The stylized cluster within an oval has been refined over decades from earlier, more literal star arrangements into the modern chrome/blue mark used globally. The mark has been used consistently to convey the brand's Japanese heritage and engineering lineage, and it remained central to identity when the company later adopted the Subaru name more prominently worldwide.