Mitsubishi Logo and Brand Identity

Mitsubishi Motors Corporation

The Mitsubishi three-diamond emblem expresses a century of Japanese engineering heritage through a bold, balanced geometric mark. Its red symbol gives the brand a precise, confident visual character rooted in the Mitsubishi group's historic crests.

Official website
Live logo URL
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Mitsubishi full

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Choose the right Mitsubishi asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Mitsubishi logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

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One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/mitsubishi?token=YOUR_API_KEY"3  alt="Mitsubishi logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/mitsubishi
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Mitsubishi.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Mitsubishi's three-diamond mark comes from the wider Mitsubishi group's name and heritage, with "mitsu" meaning three and "hishi" meaning water chestnut, a word commonly used for a diamond or rhombus shape in Japanese.

The emblem is historically linked to the three-leaf crest of the Tosa clan and the three stacked rhombuses of the Iwasaki family, the family of Mitsubishi founder Yataro Iwasaki. Mitsubishi Motors inherited the mark from the Mitsubishi industrial group when its automotive business developed from Mitsubishi Shipbuilding and Mitsubishi Heavy Industries. The modern automotive identity keeps the red three-diamond symbol as a compact, symmetrical sign of continuity, engineering, and Japanese industrial heritage.

First color in the reference palette

Motomarks records #E60012 as the primary Mitsubishi reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Mitsubishi logo in use today.

Origins

Mitsubishi traces its corporate origins to Yataro Iwasaki, who founded a shipping business in 1870 that later developed into the Mitsubishi group. The name combines Japanese words associated with the number three and a diamond-shaped water chestnut, which directly informed the group's three-diamond emblem. Automotive activity began within Mitsubishi Shipbuilding, which produced the Mitsubishi Model A in 1917, often cited as Japan's first series-production passenger car.

Automotive Division

Mitsubishi's vehicle operations expanded through Mitsubishi Heavy Industries after the Second World War, building cars, trucks, and commercial vehicles under the Mitsubishi name. Mitsubishi Motors Corporation was established in 1970 as a dedicated automotive company separated from Mitsubishi Heavy Industries. The new company retained the three-diamond corporate symbol, connecting its cars and trucks to the broader Mitsubishi industrial identity.

Modern Brand Identity

The modern Mitsubishi Motors identity uses the red three-diamond emblem with clean wordmarks and a strong focus on visibility across vehicle grilles, dealership signs, motorsport applications, and digital interfaces. The brand has applied the mark across passenger cars, SUVs, pickups, plug-in hybrids, and electric vehicles. Its continued use of the same core symbol reinforces the connection between Mitsubishi Motors and the historic Mitsubishi group.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1870

Three-Diamond Heritage

The Mitsubishi symbol developed from a combination of historic Japanese crest influences, including the Iwasaki family three stacked rhombuses and the Tosa clan three-leaf crest. The resulting three-diamond arrangement became the defining visual mark of the Mitsubishi group.

Reason for redesign: The mark created a distinctive corporate identity for the growing Mitsubishi enterprise and visually reflected the Mitsubishi name.

1917

Automotive Use Begins

Mitsubishi's early automotive activity, including the Model A, connected the three-diamond corporate identity to vehicle manufacturing. The emblem represented the parent industrial company rather than a separate car brand at this stage.

Reason for redesign: Mitsubishi's entry into automobile production required the established corporate identity to appear in an automotive context.

1970

Mitsubishi Motors Identity

When Mitsubishi Motors Corporation was established, the company continued using the three-diamond emblem as its core brand mark. The symbol was paired with Mitsubishi Motors naming and automotive-specific applications.

Reason for redesign: The separation of the automotive business from Mitsubishi Heavy Industries required a dedicated manufacturer identity while preserving Mitsubishi group recognition.

2000

Modern Red Emblem Standardization

Modern Mitsubishi Motors branding emphasizes a flat red three-diamond emblem, often paired with black or dark gray typography. The simplified presentation supports consistent use on vehicles, signs, websites, and digital products.

Reason for redesign: The cleaner form improves reproduction across digital, print, dealership, and vehicle environments while retaining the historic symbol.

What to preserve in production

Shape, color, and type cues that keep Mitsubishi recognizable at app scale.

Composition

The Mitsubishi emblem is built from three equal diamond forms arranged around a central point. Its symmetry gives the mark balance and immediate recognizability, while the open triangular rhythm creates a strong sense of engineered precision.

Symbol

The three diamonds reflect the Mitsubishi name and the historic crest influences behind the group identity. They are commonly interpreted as a sign of integrity, reliability, and success, values long associated with the Mitsubishi corporate tradition.

Lettering

Mitsubishi Motors typically pairs the emblem with straightforward sans serif wordmarks. The restrained typography allows the three-diamond symbol to remain the dominant identity element and supports clear legibility across vehicle badging and digital applications.

Color

Red is the defining color of the Mitsubishi Motors mark. It gives the geometric emblem warmth, visibility, and energy, while black, white, and neutral backgrounds are commonly used to support contrast and formal presentation.

Shape

The logo uses rhombus shapes rather than literal gemstones. Their repeated geometry creates a modular symbol that is easy to scale, stamp, badge, illuminate, or reproduce on a grille, wheel center, dealership sign, or app interface.

Heritage

The emblem preserves a direct connection to Yataro Iwasaki's Mitsubishi group and to Japanese heraldic crest traditions. Few automotive marks maintain such a direct link between a modern vehicle brand and a nineteenth-century industrial identity.

Market context

In Japan, the Mitsubishi mark is associated not only with automobiles but with a broad industrial group spanning finance, heavy industry, trading, and technology. On vehicles, the same mark signals the carmaker's place within that larger Japanese corporate heritage.

Design logic

Mitsubishi's logo philosophy favors continuity over frequent reinvention. The brand has modernized color, typography, and application standards while preserving the essential three-diamond structure that carries the company's historic meaning.

Where teams place it

Common product surfaces where Mitsubishi assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and drivers

The three-diamond emblem appears on grilles, tailgates, steering wheels, wheel centers, and key fobs as the main vehicle identity mark.

Dealer websites

Dealers

Dealers use the Mitsubishi Motors name and emblem to identify authorized sales, service, offers, inventory pages, and local dealership communications.

Showroom signage

Retail customers

The red emblem is used on exterior signs, showroom interiors, service reception areas, and brand walls to create consistent physical retail recognition.

Digital product interfaces

Product teams

Automotive marketplaces, owner apps, fleet systems, and comparison tools display the Mitsubishi logo to identify brand filters, vehicle records, and model listings.

Motorsport and heritage content

Enthusiasts

Mitsubishi's emblem is often associated with rally heritage, performance models, and historic nameplates such as Lancer Evolution and Pajero in editorial and enthusiast contexts.

Answers before you ship

Format, usage, attribution, and history notes for the Mitsubishi logo.

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